Share

by MarkLives (@marklives) One hundred and forty-two winners were announced last night, Thursday, 28 March 2019, at the 11th Annual Bookmarks, which rewards excellence in digital and recognises the powerful impact interactive has on the overall marketing mix. Daily Maverick’s Pauli van Wyk was crowned with the inaugural title of Best Online Journalist, and Mortimer Harvey and the Road Accident Fund received the Pixel for Purpose for its #Always Remember campaign — both Special Honours Black Pixels.

Comments Jerry Mpufane, Bookmarks jury president, “The work awarded at the Bookmarks this year not only celebrates the winning work and leading talent in South Africa, it also becomes a showcase of the go-to case studies and inspiration for up-and-coming talent across the country, as the benchmark for digital excellence”.

Leon Mwandiringa of Clockwork Media walked away with Best Digital Youngster. Raphael Janan Kuppasamy and Jenny Groenewald from Vega School were crowned Best Digital Students. Digify Africa took Best Contribution to Transformation in the Digital Industry and Best Individual Contribution to Digital was awarded to Carmen Murray, founder of Boo-Yah.

Says Paula Hulley, IAB SA CEO, “South Africa’s fresh talent and most memorable campaigns were recognised, illustrating how far the digital industry has come and continues to set the benchmark and light the path for future innovation. This is why we celebrate digital excellence.”

Winners were determined by 68 judges out of 750 entries across 76 categories. The results-based awards show was hosted at the campus | the forum in Bryanston, Johannesburg.

All the winners

Special Honours

Prize

Category

Entity

Company

Black Pixel Best Digital Student Raphael Janan Kuppasamy and Jenny Groenewald VEGA
Black Pixel Best Digital Youngster Leon Mwandiringa Clockwork Media
Black Pixel Best Marketer Holly Meadows Editor in Chief, Cosmopolitan
Black Pixel Best CTO Clinton Bosch Afrozaar
Black Pixel Best Contribution to Transformation in the Digital Industry Digify Africa Digify Africa
Black Pixel Pixel for Purpose Road Accident Fund #Always Remember Mortimer Harvey
Black Pixel Best Online Journalist Pauli van Wyk The Daily Maverick
Black Pixel Best Individual Contribution to Digital Carmen Murray Boo-Yah!
Black Pixel Best Agency King James Group
Black Pixel Best Publisher 24 a Division of Media24
Black Pixel Best Brand Sanlam

Campaign

Prize

Category

Entry agency

Brand

Title

Product

Gold Content Strategy King James Group & 42 Digital Sanlam Conversations with Yourself Sanlam Financial Products
Gold Content Strategy VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings
Gold Content Strategy Ogilvy KFC Make a Meal of it. Streetwise 2
Gold Content Strategy Ogilvy Philips & The Nelson Mandela Foundation #ShaveToRemember Philips
Silver Content Strategy King James Group Sanlam 2 Minute Shower Songs 2 Minute Shower Songs
Silver Content Strategy King James Group Sanlam The 200 Year Old Sanlam Financial Services
Silver Content Strategy Hellocomputer, FCB Africa Western Cape Government Raise your voice. Not your phone. Department of Education
Silver Content Strategy ENGAGE et al, a member of the et al GROUP AVBOB The AVBOB Poetry Competition
Silver Content Strategy King James Group Sanlam Lives of Grace Sanlam My Choice Funeral Plan
Silver Digital Strategy VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings
Silver Digital Strategy King James Group Sanlam The 200 Year Old Sanlam Financial Services
Bronze Digital Strategy TBWA\Hunt Lascaris Johannesburg Joburg Ballet Breaking Ballet Joburg Ballet
Bronze Digital Strategy King James Group & 42 Digital Sanlam Conversations with Yourself Sanlam Financial Products
Silver Digital Integrated Campaign King James Group Sanlam 2 Minute Shower Songs 2 Minute Shower Songs
Silver Digital Integrated Campaign VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings
Bronze Digital Integrated Campaign TBWA\Hunt Lascaris Johannesburg MTN Mic Drop MTN Brand
Silver Mobile Campaign Ogilvy Vodacom Shake Every Day Brand
Bronze Mobile Campaign Ogilvy Vodacom Super Proposal Facebook Canvas Network: Super 4G Coverage
Silver Integrated Mixed Media Campaign Ogilvy ABInBev #NoExcuse Carling Black Label
Silver Integrated Mixed Media Campaign King James Group Sanlam Conversations with Yourself Sanlam Financial Products
Silver Integrated Mixed Media Campaign VML South Africa Africa Absolut One Source Live Absolut Vodka
Bronze Integrated Mixed Media Campaign King James Group Sanlam 2 Minute Shower Songs 2 Minute Shower Songs
Bronze Integrated Mixed Media Campaign Retroviral M-NET Outwit. Outplay. Outdoor M-NET Survivor
Bronze Integrated Mixed Media Campaign King James Group Sanlam Sanlam 100 Years | Integrated Campaign Financial Services

Channel

Gold Online Video Series TBWA\Hunt Lascaris Johannesburg Joburg Ballet Breaking Ballet Joburg Ballet
Silver Online Video Showmax & Sketchbook Studios Showmax Tali’s Wedding Diary Tali’s Wedding Diary
Silver Online Video Publicis Mercedes-Benz Hey Mercedes A-Class
Silver Online Video Net#work BBDO Mercedes-Benz Return to Chapman’s Peak S-Class
Silver Online Video Ogilvy KFC Make a Meal of it. Streetwise 2
Silver Online Video Eclipse PR & King James Group NETFLIX MAN IN A VAN NETFLIX
Bronze Online Video King James Group Sanlam On Life and Planning Sanlam Financial Savings products
Bronze Online Video King James Group Sanlam On Life and Surprises Sanlam Disability products
Bronze Online Video Hellocomputer/FCB Africa South African Tourism Bheki The Mbhaco Maker South African Tourism
Bronze Online Video TBWA\Hunt Lascaris Johannesburg Nissan Nissan Intelligent Mobility 6 second ads Nissan Intelligent Mobility
Bronze Online Video Ogilvy ABInBev Raising Champions – Mother’s Day Carling Black Label
Bronze Online Video Ogilvy ABInBev Raising Champions – Father’s Day Carling Black Label
Bronze Online Video VML South Africa Absolut vodka Africa on Fire Vodka
Bronze Online Video King James Group Sanlam Sanlam 100 Year | Online Video Campaign
Gold Social Paid Advertising King James Group AB InBev Not that Newlands Newlands Spring Brewery
Silver Social Paid Advertising Hellocomputer, FCB Africa Netflorist #LoveEveryone Netflorist Online Delivery
Gold Use of CRM, Loyalty Programs & Gamification Ogilvy Vodacom Shake Every Day Brand
Gold Use of CRM, Loyalty Programs & Gamification Ogilvy Volkswagen #Marco #Polo Polo
Silver Use of CRM, Loyalty Programs & Gamification Mobitainment, ARC South Africa, Asakhane MARS Africa Royco Rewards Royco
Silver Organic Search Marketing Rogerwilco WesBank Dialling Down the Call Centre
Silver Branded Content TBWA\Hunt Lascaris Johannesburg Joburg Ballet Breaking Ballet Joburg Ballet
Silver Branded Content Net#work BBDO Mercedes-Benz Return to Chapman’s Peak S-Class
Silver Branded Content King James Group Sanlam Lives of Grace Sanlam My Choice Funeral Plan
Bronze Branded Content King James Group Sanlam On Life and Bucket lists Sanlam Investments
Bronze Branded Content King James Group Sanlam On Life and Longevity Sanlam Investments
Bronze Branded Content King James Group Sanlam On Life and Planning Sanlam Investments
Bronze Branded Content King James Group Sanlam On Life and Surprises Sanlam Investments
Bronze Branded Content King James Group Sanlam Kwesta – Boomshakalaka 2 Minute Shower Songs
Bronze Branded Content King James Group Sanlam The 200 Year Old Sanlam Financial Services
Silver Innovative use of Media VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings
Silver Innovative use of Media TBWA\Hunt Lascaris Johannesburg Tiger Brands The Most Annoying Banner Doom
Silver Innovative use of Media BrandTruth & Sprout & Ad Dynamo (SnapChat) First National Bank, South Africa FNB App 6.0 Snap Lens FNB
Bronze Innovative use of Media Joe Public Connect South African Breweries Your Business In Lights Billboard SAB Entrepreneurship
Bronze Paid Search Marketing The MediaShop Fishaways Food for thought… Fishaways
Bronze Paid Search Marketing VML South Africa Nando’s Nando’s Ecommerce Shopping Ads Full Chicken, Burgers, Chicken Platters
Bronze Native Advertising King James Group Sanlam The 200 Year Old Sanlam Financial Services
Bronze Email, Direct & Inbound Marketing Gorilla SA Natural Products Survivor Tree- Email Bio-Strath
Bronze Use of Programmatic Media VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings
Bronze Channel Innovation VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings

Community

Silver Use of User-Generated Content VML South Africa Nando’s #GetItTogether Full chicken and 4 sides
Silver Social Media Campaigns TBWA\Hunt Lascaris Johannesburg Joburg Ballet Breaking Ballet Joburg Ballet
Silver Social Media Campaigns VML South Africa Nando’s #GetItTogether Full chicken and 4 sides
Silver Social Media Campaigns Ogilvy KFC KFC Black Fried-Day KFC
Bronze Social Media Campaigns Showmax & Sketchbook Studios Showmax Tali’s Wedding Diary Tali’s Wedding Diary
Bronze Social Media Campaigns Showmax Showmax The Comedy Central Roast Of Somizi The Comedy Central Roast Of Somizi
Bronze Social Media Campaigns Publicis Mercedes-Benz Hey, Mercedes A-Class
Bronze Social Media Campaigns Ogilvy Volkswagen #Marco #Polo Polo
Bronze Social Media Campaigns Ogilvy Castle Lite #HoldMyBeer Castle Lite
Silver Influencer Marketing Ogilvy MultiChoice Watch It Your Way DStv Premium
Silver Influencer Marketing VML South Africa Africa Absolut One Source Live Absolut Vodka
Bronze Influencer Marketing Ogilvy Nimue #NoMakeUpBride Nimue
Bronze Influencer Marketing Publicis Machine Martell Cognac Martell VSSD Influencer Packs Influencer Packs
Bronze Social Communities Publicis Mercedes-Benz Mercedes-Benz Social Platforms
Bronze Social Communities Retroviral RocoMamas Smashing Social
Bronze Use of User-Generated Content Publicis Mercedes-Benz Hey Mercedes A-Class

Craft

Craft Gold Craft – Software, Coding & Tech. Innovation VML South Africa Nando’s Nando’s App iOS and Android App
Craft Silver Craft – Software, Coding & Tech. Innovation Publicis Machine Stones Stones BOT Bottle Operated Table
Craft Gold Craft – Online Video Production King James Group Sanlam Conversations with Yourself Sanlam
Craft Gold Craft – Online Video Production VML South Africa Absolut vodka Africa on Fire Vodka
Craft Silver Craft – Online Video Production TBWA\Hunt Lascaris Johannesburg Joburg Ballet Breaking Ballet Joburg Ballet
Craft Bronze Craft – Online Video Production King James Group Siemens Fabric
Craft Bronze Craft – Online Video Production Net#work BBDO Mercedes-Benz Return to Chapman’s Peak S-Class
Craft Silver Craft – News or Feature Writing 24.com a Division of Media24 News24 News24 Land of Thirst Land of Thirst: a 360 degree video experience by News24
Craft Silver Craft – News or Feature Writing 24.com a Division of Media24 Netwerk24 The Steinhoff scandal Netwerk24
Craft Silver Craft – Interface Design Hellocomputer, FCB Africa Absa – L’Atelier L’Atelier 2018 L’Atelier art competition
Craft Silver Craft – Strategy TBWA\Hunt Lascaris Johannesburg Joburg Ballet Breaking Ballet Joburg Ballet
Craft Silver Craft – Strategy King James Group Sanlam Conversations with Yourself Sanlam Financial Products
Craft Silver Craft – Strategy VML South Africa Cipla South Africa Bronki Boosters Asthma Inhaler Casings, Comic Book, Animated Series, Instructional Videos.
Craft Bronze Craft – Strategy Hellocomputer/FCB Africa Unilever Sunlight Since Since Sunlight Laundry Bar
Craft Silver Craft – UX Hellocomputer, FCB Africa Absa – L’Atelier L’Atelier 2018 L’Atelier art competition
Craft Silver Craft – Social Media Community Management VML South Africa Nando’s Bazothi “Azishe”
Craft Bronze Craft – Social Media Community Management Retroviral RocoMamas Smashing Social
Craft Silver craft – Interactive Design Publicis Machine Stones Stones BOT Bottle Operated Table
Craft Bronze Craft – Marketing Copywriting Showmax Showmax Tali’s Wedding Diary Tali’s Wedding Diary
Craft Bronze Craft – Marketing Copywriting Hellocomputer/FCB Africa South African Tourism Bheki The Mbhaco Maker South African Tourism
Craft Bronze Craft – Digital Media VML South Africa American Swiss Jewellers Drop the Hint Engagement Rings

Emerging digital technologies

Gold Customer Experience Design Accenture Nedbank Nedbank Smart Geyser
Bronze Customer Experience Design Hellocomputer, FCB Africa Absa – L’Atelier L’Atelier 2018 L’Atelier art competition
Gold Internet of Things Accenture Nedbank Nedbank Smart Geyser
Bronze Bots, Messaging & Dark Social King James Group Sanlam Lives of Grace Sanlam My Choice Funeral Plan
Bronze Interactive Mixed Media King James Group Sanlam 2 Minute Shower Songs Press Springbok Nude Girls 2 Minute Shower Songs
Bronze Interactive Mixed Media King James Group Sanlam 2 Minute Shower Songs Press Mi Casa 2 Minute Shower Songs
Bronze Interactive Mixed Media King James Group Sanlam 2 Minute Shower Songs Press Kwesta 2 Minute Shower Songs
Bronze Interactive Mixed Media Retroviral M-NET Outwit. Outplay. Outdoor M-NET Survivor
Bronze Interactive Mixed Media Associated Media Publishing Ready To Shop Ready To Shop Ready To Shop

Platforms

Gold Brand, Commercial & Retail Websites King James Group Sanlam Conversations with Yourself Sanlam Financial Products
Silver Brand, Commercial & Retail Websites Arc Interactive Cell C Girl Cell C Girl Website
Silver Brand, Commercial & Retail Websites Hellocomputer, FCB Africa Absa – L’Atelier L’Atelier 2018 L’Atelier art competition
Silver Microsites Hellocomputer, FCB Africa Absa – L’Atelier L’Atelier 2018 L’Atelier art competition
Bronze Microsites King James Group Sanlam Shop for Good Blue Ladder Schools
Bronze Microsites King James Group Sanlam Sanlam 100 Year | Microsite Financial services
Silver Public Service & NPO platforms Arc Interactive HIVSA Choma Website
Silver Mobile Apps Arc Interactive Dis-Chem Dis-Chem Mobile App
Silver Mobile Sites Mobi Media Vodacom Soccer SA’s Best Football Platform
Bronze Brand, Commercial & Retail Websites TBWA\Hunt Lascaris Johannesburg Tiger Brands Make Them Stop Doom
Bronze Public Service & NPO platforms Hellocomputer, FCB Africa Western Cape Government Raise your voice. Not your phone. Department of Education
Bronze Platform Innovation Mobi Media Vodacom Soccer SA’s Best Football Platform
Bronze Platform Innovation Mobitainment, ARC South Africa, Asakhane MARS Africa Royco Rewards Royco

Publishing

Gold Online News Video Tiso Blackstar Group TimesLIVE Mapping the murder of Hannah Cornelius MultimediaLIVE
Gold Podcasts & Audio Streaming Primedia Broadcasting Eyewitness News Poisonous Bullets News
Silver Online News Video 24.com a Division of Media24 News24 News24 video: Breaking news. First – and in video News24 video
Silver Online News Video Primedia Broadcasting Eyewitness News The Zimbabwe Elections News
Silver Online News Video SABC SABC News SABC News YouTube channel Online news videos
Silver Live Event Coverage 24.com a Division of Media24 News24 #ANCVotes Live Event Coverage
Silver News Innovation 24.com a Division of Media24 News24 News24 Land of Thirst experience by News24
Bronze Publisher Sites 24.com a Division of Media24 Business Insider South Africa Business Insider South Africa Business Insider South Africa
Bronze Electronic Newsletters 24.com a Division of Media24 Business Insider South Africa Business Insider South Africa Business Insider South Africa

For more, go to thebookmarks.co.za.

 

MarkLives logo— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

Share
Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist