by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
Author archives: Simone Puterman
FieldNotes: When brands are all the same
by Marguerite Coetzee. Mai Mai’s izimbadada car-tyre sandals make a very bold statement about branding.
Customer experience a growth driver at Cape Union Mart [interview]
by ORiSA. Amanda Herson, director of ecommerce, speaks about Cape Union Mart’s omnichannel future.
#AdForumSummit LA: Insight into WPP’s restructuring
by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.
EXCLUSIVE: Middleton joins Liquid as MD
by Sabrina Forbes. The ex-KFC CMO has joined the leadership team for the new bespoke WPP agency for Distell.
Q5: Ellie Frymire’s tips for life in the age of data [interview]
by Carey Finn. The #MeToo data-visualisation specialist shares insights into her research, as well as tips for life in the age of data.
Clicks ’n Tricks: Divisive EU copyright laws — you’ll be affected
by Charlie Stewart. European parliamentarians have just pushed through a set of rules that present an even greater threat to freedom of speech.
Thinking B2B: Mapping out ABM frameworks
by Warren Moss. There are three key frameworks to choose from when deciding on an account-based marketing strategy.
#AgencyFocus: Problem-solving before tech-building — Realm Digital
by Sabrina Forbes. After almost 20 years, the Realm Digital team has seen and done it all, and has learned the appropriate lessons.
Only Connect: How CMOs can use data to be sense-makers
by Bradley Elliott. Uber Eats SA GM Ailyssa Pretorius and I chat about why data is critical to sustaining competitive brand advantage.