by Marguerite Coetzee. Welcome to the Anthropocene — the human epoch.
Author archives: Simone Puterman
Salary Survey 2019: Who earns what in adland & marketing in South Africa
by MarkLives. Recruitment agency, Ad Talent, has released its 2019 salary survey for the comms industry in SA.
#BigQ2019: Big data — rethink or die
by Joey Khuvutlu. The industry has to prioritise delivering on the ‘grand promise’ of data-driven creative ideas and business solutions.
#VWDriveDry — shock tactics to drive change or just shocking?
by Emma King. Has the #VWDriveDry campaign achieved anything more substantial than talkability?
#BigQ2019: How much change will there really be?
by Johanna McDowell. Are we looking at fundamental changes or business as usual for the advertising, marketing and communications industry in 2019?
Thinking B2B: Account-based marketing making comeback
by Warren Moss. B2B organisations have been practicing ABM for a long time — but never in the kind of coordinated fashion that has recently shown such powerful results.
SA TV Ratings: DStv — primetime top 30 for Dec, Nov 2018
by MarkLives. The hottest primetime shows on DStv in South Africa revealed: TV ratings for December and November 2018.
#VWDriveDry — bold campaign or car crash?
by Mike Sharman. The #VWDriveDry initiative has created a social-media stir of epic proportions.
#BigQ2019: Let’s be credible again
by Masego Motsogi. Going into an election year, let’s pull ourselves towards ourselves, start giving a damn and stop hanging in the shadows and make our voices heard.
Young, Gifted & Killing It: Ernest Nkosi
by Veli Ngubane. Multitalented Ernest Nkosi is a filmmaker, creative director and promoter.