by Prakash Patel (@prakashpatel_1) Over the past few months, I have talked about the principles behind “Data-Driven Marketing”, through to “how to get strategic” as the first step in your approach to becoming a more data-driven organisation — the next step is to talk frankly about building the foundation within your business.
Author archives: Simone Puterman
#Top40TVratings: 13–19 October 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 13–19 October 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Shelf Life: Fresh brand ambassador
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Waste not as Native VML pops up another store; new toy craze for SA; Futurelife Zero packaging win; and a Fresh image for Cipla Nutrition.
Ad of the Week: Encouraging entrepreneurial youth to “be more”
by Oresti Patricios (@orestaki) The spirit of the iconic Apple campaign, “Think Different”, is echoed somewhat in Halo Advertising’s campaign for the Commercial Bank of Africa, with the simple tagline of, “Be more.”
The Business of Business: Unconventional quickly becomes conventional
by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.
Fair Exchange: Matching retail value and brands
by Erna George. How are retailers engaging with consumers to deliver a great package deal (value, optimal shopping experience etc) so that — in exchange for patronage — consumers are assured of truly getting something better? Has there been a step change or is it just more of the same?
The Word: Top Brands build customer evangelists
by Mongezi Mtati (@Mongezi) There is a place where digital and old school intersects, a sweet spot where the customer can experience the best of both worlds, and that is where brands should be focusing their efforts.
Dissident Spin Doctor: Demystifing PR jargon
by Emma King (@EmmainSA) I have little patience for PR agencies and consultants who bamboozle their clients into paying for complex services and offerings by confusing the hell out of them. Your PR agency should be a partner — and what is a partnership, if not a meeting of mutual respect and understanding?
The Switch: Respect money
by Alistair Mokoena (@AlistairMokoena) The focus of this month’s piece is on the role that money plays in souring good client-agency relationships. Let’s face it, no matter how clear-cut the contractual provisions that deal with money are, money still makes us fight.
Ad of the Week: Not playing ‘litely’ in the beer market
by Oresti Patricios (@orestaki) Take a beer bottle. It doesn’t have a face or limbs. To animate it and give it character requires something special in the hands of skilled artists; and this is what Amstel and Owen Kessel Leo Burnett have done with the launch campaign for Amstel Lite: ‘Make Your Play’.