by Oresti Patricios (@orestaki) Traditionally, insurance companies have tended to deal with matters such as death and accidents with a certain amount of gravitas. After all, death is no laughing matter. Or is it? In the latest TV spot from Hollard, by M&C Saatchi & Abel, the mould has been broken, with a commercial called “Caravan”.
Author archives: Simone Puterman
#3D: I’m not just a number — I am your customer!
by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.
Dissident Spin Doctor: Why the small details matter
by Emma King (@EmmainSA) Attention to detail makes the difference between an average and a good business. And it’s not just in customer service that attention to detail matters.
Heroes & Zeros: Land Rover gets the thumbs up
This week during The Ad Feature on 702, Jenny Crwys-Williams (@jcwLIFE) gives a thumbs up to Land Rover, while Lewis Hamilton and Nico Rosberg spin out of control with a thumbs down.
#Top40TVratings: 27 October–2 November 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 27 October–2 November 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Shelf Life: The nexus of potstill brandy
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: KWV makes bold brand statement with new launches; Waterfront Radisson refreshes; Coke supports breast cancer awareness; and Printstagram hopes to make your Christmas list.
Creation: Pitch perfect
by Artwell Nwaila (@artwelln) Pitching is by far the most daunting practice for any new or seasoned creative. We do it when we apply for a job, when we share ideas with the CD and, most importantly, when we want to sell ideas to the almighty client.
Tuned: The rise of the creative entrepreneur
by Thabang Leshilo (@Thabang_Leshilo) There’s a generation of young individuals with real talent looking for additional avenues to express their creativity. But those very same creative-industry heavyweights, who’ve cultivated opportunities for us, are having to think harder about how they retain young creative entrepreneurs because, without a doubt, they intend on doing their own thing someday.
Talking Radio: A sense of community
by Angela Haarhoff (@ANGtheHOFF) Our radio landscape is undergoing a change, and community radio stations are stepping up to take more of the limelight. It’s an important trend to note and, as listeners demand more personalised content, these stations are becoming ever more relevant.
Brand Politics: Everything’s political
by Alistair Mackay (@almackay) It seems to me that South African brands are much less inclined to venture into cultural and political debate. It’s not surprising, given our cultural diversity and fears of offending people, and our track record of angrily shutting down debate. But it’s not great for building meaningful brands, either.