This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams take a look at the brand strategies behind both Garmin’s “Where were you when you last felt alive?” and FNB’s un-Steve campaigns.
Author archives: Simone Puterman
#Top40TVratings: 20–26 October 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 20–26 October 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Shelf Life: Low and behold, how clever of Woolies!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Banting bonanza from Woolies; Cadbury’s releases Book of Joy; Philips’ new Airfryer; and another winning wine.
Tech Law: Marketers should reconsider targeted online ads
by Paul Jacobson (@pauljacobson) Conventional wisdom in the marketing industry seems to be that better targeted ads are more effective. The problem with a strict opt-in model is that it reinforces your existing preferences without exposing you to alternatives.
Thinking TV: Top 10 most-expensive programmes on South African TV
by Inge Hansen (@mecnotabene) If we look at the top 10 most-expensive programmes on South African TV, we see a demand for local programming which is viewed primarily on free-to-air channels, and it is no surprise that the top spot was held by Generations. Sport is the exception, as it brings with it real-time viewing to a specific consumer segment, for special-occasion viewing.
Ad of the Week: Fighting apathy with empathy
by Oresti Patricios (@orestaki) This week I am nominating a digital/social media campaign for #AdoftheWeek. It’s called “Get Me to 21” and it’s an unusual concept in terms of marketing and publicity. The appeal is for organ donors to sign up, because Jenna Lowe needs lung-replacement surgery, and there are currently no donors available.
Beyond Borders: Measurability on the African continent
by Craig Page-Lee (@cpl_ignite) Who will be first out of the starting blocks in the race to mine the new “gold” of raw data on the continent? The media owners? The media agencies? The telecommunications companies? Or possibly a combination of all — something that I believe will be best for the industry?
The Ad Exec: The diminishing returns of pitch culture
by Tom Fels (@thomasfels) I was astounded to see the launch of a new pitch app in the Netherlands — built by an agency — that assists clients to select a roster of prospective agencies. To my mind, it is an accelerator of a type of pitch culture in which clients are trading multiple agencies’ time, expertise and energy for short-term gain.
Gallery: Pendoring 2014 — overall and gold winners
The 2014 Pendoring Advertising Awards were held on Friday evening, 24 October 2014, at Vodacom World in Midrand, Johannesburg. Here is a gallery of the overall and gold Pendoring winners. Congratulations to all!
Heroes & Zeros: Isuzu & YOU magazine — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams applaud Isuzu for its flippen’ fantastic radio ad and YOU magazine takes a ‘bald’ move in the wrong direction.