Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: enticing movie goers back to the cinema; Southern Comfort and Nic Harry partner; Sir Juice launches a berry summer; and Bliss brands kids TV.
Author archives: Simone Puterman
Green Sky Thinking: Start with what’s there
by Colwyn Elder (@colwynelder) I’ve recently wondered how many unused red pillar box phone booths line the streets of London and what’s to become of them as we increasingly centre our lives upon mobile devices. Then I discovered that two students from the London School of Economics have found a way to make them relevant again — as the green-painted solarbox.
Ad of the Week: Eyes in the back of your head
by Oresti Patricios (@orestaki) These are technological innovations that boost our driving with added elements of safety and convenience. A while ago I featured an ad for Merc’s system that detected driver drowsiness — now it’s VW’s turn, with the brand’s ‘Side Assist’.
Motive: Hello — we’re the Millennials
by Gareth Pearson (@gareth_pearson) Millennials are marketing-savvy and socially empowered — and, as consumers, can be ruthless with products and brands which they see as irrelevant, self-seeking, non-tech, shy and non-engaging.
Fair Exchange: Convenience revisited
by Erna George. Brand managers must to return to their brand-positioning tools and properly evaluate how benefits such as convenience are expressed in their offers and brands. It’s about the full experience, not just about it cooking in two minutes.
The Switch: Get the reference right
by Alistair Mokoena (@AlistairMokoena) The various nationalities, races, languages, class groups, cultures and the subcultures of South Africa all make for a very interesting landscape — the kind of landscape that should be an artist’s paradise. I use the words “should be” instead of “is” because I don’t believe our industry does enough to take full advantage of this diversity.
Brand Culture: Brands need personality
by DK Badenhorst. Brand characters are not developed by committee; they aren’t even developed by one person — they are people. This idea came to life again two weekends ago when I saw the Amazon Echo commercial. It hasn’t been a well-received production…
#Top40TVratings: 3–9 November 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 3–9 November 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Shelf Life: There’s no stopping this fresh rollout
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: FreshStop continues convenience rollout; Magnum pleasure stores pop up; and Design Partnership takes on a new gym contract.
Heroes & Zeros: Hollard & Chas Everitt — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) applauds Hollard Insurance for having fun in a “Caravan”, while Chas Everitt trips up with its clichés and corny lines.