by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 24–30 November 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Author archives: Simone Puterman
Motive: Reaching the masses in magazines — pay up
by Jocelyn Duff. You want to reach the masses by using magazines? Simple, use the ubiquitous family stable: Huisgenoot, DRUM and YOU. But hold on — not anymore.
Fair Exchange: Call me!
by Erna George. So many brands that do initiate conversations seem to take the role of a parent talking to a child: the conversations are one-sided, directive and sometimes distracted. What with the shift in power towards the consumer (slow though it may be in South Africa), the opportunity to have dialogue as equals is enormous.
#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 5-2]
by Oresti Patricios (@orestaki) Emotion — that’s the one thing in common with the ads at the top of the pile for 2014’s #AdoftheYear. All of these entertain, but are remarkable because they connect to human feelings. So let’s continue with the countdown.
The Switch: Staying on top — the need for planning
by Alistair Mokoena (@AlistairMokoena) Many advertising agencies battle to retain their winning ways following being crowned “agency of the year” after topping creative charts. Why does sustained success seem to elude us? How do other organisations get it right?
Brand Politics: Remaining revolutionary — the challenges of leadership
by Alistair Mackay (@almackay) How ruling parties in post-colonial democracies in Africa respond to their decline is one of the most important tests for a new democracy. Leading private-sector brands are put to the same test: do they respond to declining relevance by reinventing themselves or do they fail?
Thinking TV: What’s on offer over the festive season?
by Inge Hansen (@mecnotabene) With year-end fast approaching, advertisers are grasping at final opportunities to get their messages to consumers before the festive-season shopping has ended. This year, due to various factors, advertisers are up against more roadblocks than ever to reach viewers through TV and influence their purchasing decisions.
Heroes & Zeros: Khaliques & stilted conversational radio ads — best & worst of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) and Jenny Crwys-Williams (@jcwLIFE) take a jab at a specific genre of radio station advertising, eg Pick n Pay’s Brand Match radio ad, and give a big-up to a fashion brand that started at the bottom — Khaliques.
#Top40TVratings: 17–23 November 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 17–23 November 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Beyond Borders: Retailers’ reality — the need to move north
by Craig Page-Lee (@cpl_ignite) We all have a reliance upon, and a relationship with, grocery retail brands in South Africa, and I have become curious as to where else on the continent these various organisations have migrated and “set up shop”.