by Artwell Nwaila (@artwelln) The creative world lives for group brainstorming; once a big brief comes in, the whole team is called in to one room to bounce ideas around. This is probably true as the practice was created by an ad executive in the 1940s. For me, this is the wrong way to harvest fresh ideas.
Author archives: Simone Puterman
AdForum Worldwide Summit NYC: R/GA to open in Cape Town
by Johanna McDowell (@jomcdowell) NEW YORK: The 2014 AdForum Worldwide Summit in New York City is done and dusted, and the highlights from Day 5, Friday 10 October, 2014, include the news that R/GA is to open in Cape Town!
Motive: Digital addiction — the future needs to be #Balanced
by Prakash Patel (@prakashpatel_1) The definition of addiction by our friends at Wikipedia, in less than 140 characters, “is the continued repetition of behaviour despite adverse consequences, or a neurological impairment leading to such behaviour’s”. So what does this have to do with marketing, advertising, management, leadership or even parenthood for that matter? Nothing or everything?
AdForum Worldwide Summit NYC: Lowe rebuilding SA offering
by Johanna McDowell (@jomcdowell) NEW YORK: Breakfast with Lowe and Partners was how we began Day 4 of the 2014 AdForum WorldWide Summit in New York City. CEO Michael Wall, informed us of the renaissance that Lowe is going through, as well as the various structural changes in the work.
Heroes & Zeros: Mercedes-Benz & DStv — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Mercedes-Benz and DStv, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
AdForum Worldwide Summit NYC: Africa is DDB’s next major growth area
by Johanna McDowell (@jomcdowell) NEW YORK: Day 3 of the 2014 AdForum Worldwide Summit in New York City was a spectacular day where we, as consultants, were exposed to work of a world-leading quality in our industry. It is extraordinary how talented the advertising community is and how adaptable.
Tuned: When Jozi meets Soweto
by Thabang Leshilo (@Thabang_Leshilo) My birthplace is a melting pot of opportunities, a contrast between an enduring dream and the unapologetic realities of life. Yet, to a large degree, it is a city ignored by marketers and advertisers, who often deliver project stereotypes.
Shelf Life: Distinctive Black Bottle whisky back in black
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: distinctive Black Bottle whisky back in black; Sea Harvest’s new product fishing expedition; SA product Snuza impresses US parents; and Samsung ‘owns’ the smart home of the future.
#Top40TVratings: 29 September–5 October 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 29 September–5 October 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
AdForum Worldwide Summit NYC: Search, competition for best talent continue
by Johanna McDowell (@jomcdowell) NEW YORK: Day 2 of 2014 AdForum Worldwide Summit in New York City was a big day for us, as we saw three industry leaders during its course: Maurice Levy, CEO of Publicis Groupe, Arthur Sadoun, CEO of Publicis Worldwide and Gustavo Martinez, global CEO of J Walter Thompson.