by DK Badenhorst. Advertising can choose to build either on the simpler, on-the-surface language or leverage a deeper understanding of trends and culture. I don’t believe that there is necessarily a right or wrong when it comes to focus. Instead of right or wrong, I tend to ask: “Does it work, or does it not work?”
Author archives: Simone Puterman
Ad of the Week: Mzansi standing together
by Oresti Patricios (@orestaki) The art of photography is sometimes forgotten in this Instagram-age of automated filters and point-and-click cameras. So it’s refreshing to see projects such as ‘I See a Different You’, and it’s heartening that these young artists are being taken seriously by a brand such as Grant’s Whisky, which has stepped up to sponsor a dedicated project.
AdForum Worldwide Summit NYC: Feeling positive
Johanna McDowell (@jomcdowell) is busy attending the 2014 AdForum Worldwide Summit in New York City, 5–10 October — a “by-invitation-only” programme for agency search and management consultants, and global agency CEOs. Here’s her report of Day 1.
Thinking TV: TV programming skewed towards women
by Inge Hansen. The recent announcement of the interim replacement of Generations with Skeem Saam is an interesting shift for a number of reasons.
The Real McCoy: Walking the talk
by Sean McCoy (@TheRealMcCoyTRM) While the role and contribution of leadership is critical in internal branding, so too are the function and importance of the extended management team — and line management, very specifically.
Heroes & Zeros: Ocean Basket goes from zero to hero
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Ocean Basket and Ford KUGA, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Motive: Quality assurance — more than just spelling and full stops
by Melanie Burger. We now need to consider so many variables across ad and marketing campaigns: trademarks, product and price, legalities, plagiarism and consistency. It’s not just about full stops. The. List. Is. Endless.
Africa Style: Fifty Shades of Marketing
by Masingita Mazibuko. For many book readers who are also movie goers, and many movie goers who are not book readers, watching such sexually explicit scenes as described in the book Fifty Shades of Grey could prove an uncomfortable experience in a movie theatre. Is this perhaps why the promoters appear to adopting Fifty Shades of Marketing?
Shelf Life: Chill at hot new hotel revamp
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: chill at the revamped Protea Fire & Ice Cape Town; Wolftrap Rosé launches; Transit.TV moves the news; and a sleek new chair range from Woodbender.
#Top40TVratings: 22–28 September 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 22–28 September 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.