by Oresti Patricios (@orestaki) For those who were there, Loeries was a feast of South Africa’s top creative talent. Y&R was one of the agencies that proudly announced a bumper crop of awards this year. One in particular — not a Gold winner, but a Silver in print/newspaper advertising — is courting controversy, and I’ve chosen it for my Ad of the Week.
Author archives: Simone Puterman
Brand Politics: Don’t be a broad church
by Alistair Mackay (@almackay) The temptation to try and appeal to everyone, to be a broad church, is strong. The problem is — it’s impossible. Building a powerful brand requires focus, not distraction. Brands can only have one ideology, not many.
Tuned: The revival of the African aesthetic
by Thabang Leshilo (@Thabang_Leshilo) While some cultural references have become clichéd narratives in popular culture, I believe the African aesthetic may be the very next big thing across the globe.
The Sell: Dancing chickens DO make you buy more
by Mimi Nicklin (@MimiNicklin) While I personally would not have confidently believed that a giant flashing chicken-chandelier installation, or life-size dancing chicken mascots and store staff, would be the solution to a retailer’s falling sales, there is a team that did just that, and it is reaping the rewards!
The Real McCoy: A space in time
by Sean McCoy (@TheRealMcCoyTRM) While there a business necessity to optimise space usage and the cost impact of people, there is a need to more deeply consider the role of the internal experience design and its connection to service delivery — in my view, the ultimate opportunity for competitive advantage.
The Ad Exec: The giant moves redefining South African adland
by Tom Fels (@thomasfels) Radical movements in three aspects of our industry are redefining the landscape, setting the scene for the next era in adland in South Africa.
Talking Radio: Getting ‘Generation Skip’ to keep listening
by Angela Haarhoff (@ANGtheHOFF) For those of us who still hold on to those very fond memories of earlier radio in South Africa, we can only wish the same for Generation Skip and younger – that they, too, will be able to look back and say that radio left an indelible mark in their lives.
Motive: Digital mags shaking things up for marketers
by Robyn Daly (@robyndaly) As online shopping gathers momentum in South Africa, the next big opportunity for content marketing is around the corner. Here’s a toe-dipping of what the digital magazine ocean looks like.
Ad of the Week: It’s not inside…
by Oresti Patricios (@orestaki) … It’s onnnn … top! There probably isn’t a South Africa alive who hasn’t heard that slogan — one of South Africa’s best-loved and familiar campaigns. The new Cremora ad sits very comfortably in the target market of the coffee-creamer brand.
Heroes & Zeros: Chevrolet & Sexpo — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Chevrolet and Sexpo, respectively — with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.