by Alistair Mackay (@almackay) The temptation to try and appeal to everyone, to be a broad church, is strong. The problem is — it’s impossible. Building a powerful brand requires focus, not distraction. Brands can only have one ideology, not many.
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by Alistair Mackay (@almackay) The temptation to try and appeal to everyone, to be a broad church, is strong. The problem is — it’s impossible. Building a powerful brand requires focus, not distraction. Brands can only have one ideology, not many.