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by SAARF & MarkLives (@marklives) A collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, this SAARF/MarkLives #Top40TVratings column is a weekly roundup of South Africa’s TV audience viewership.

Satellite dishWe reveal the best-watched shows of the week before (in this case, 29 September–5 October 2014), where they ran and how many South Africans tuned in to watch.

We offer two tables:

  • The first covers all households — free-to-air viewing (the various SABC channels and e.tv), as well as the DStv platform.
  • The second charts the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Charts: 29 September–5 October 2014

National

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 24.7 10 606 740 74.50%
2 SKEEM SAAM SABC 1 Drama Drama 17.8 7 616 015 58.44%
3 MFOLOZI STREET SABC 1 Drama Drama 16.2 6 932 603 53.06%
4 SOUL CITY SABC 1 Drama Drama 15.5 6 637 340 48.62%
5 STICKS AND STONES SABC 1 Drama Drama 13.3 5 694 086 43.33%
6 SELIMATHUNZI SABC 1 Variety Variety 12.6 5 399 396 38.91%
7 ZAZIWA SABC 1 Variety Variety 12.2 5 228 516 38.73%
8 SES’TOP LA SABC 1 Sitcom Sitcom 12.0 5 151 626 38.65%
9 MUVHANGO SABC 2 Drama Drama 11.7 5 024 967 43.48%
10 SHREDS AND DREAMS SABC 1 Drama Drama 11.0 4 716 956 38.62%
11 IHAWU SABC 1 Drama Drama 10.6 4 544 417 38.13%
12 XHOSA NEWS SABC 1 News News 10.5 4 506 255 36.64%
13 ZULU NEWS SABC 1 News News 9.8 4 189 356 34.10%
14 SCANDAL e.tv Drama Drama 9.0 3 880 723 29.23%
15 1’S AND 2’S SHOW SABC 1 Music Music 8.7 3 734 808 30.15%
16 REAL GOBOZA SABC 1 Magazine Magazine 8.3 3 571 725 32.30%
17 TELKOM KNOCKOUT CUP KAIZER CHIEFS VS MARITZBURG UNITED SABC 1 Sport Football (soccer) 8.2 3 525 376 35.16%
18 NGEMPELA SABC 1 Drama Drama 8.2 3 505 203 32.41%
19 POWERBALL SABC 2 Variety Variety 7.9 3 397 073 34.95%
20 SUNDAY LIVE SABC 1 Actuality Actuality 7.7 3 319 522 27.25%
21 WWE WRESTLING RAW e.tv Sport Wrestling 7.0 3 012 026 36.59%
22 STUMBO STOMP AMAPANSTULA SABC 1 Variety Variety 7.0 2 999 565 30.73%
23 THE X FACTOR SOUTH AFRICA SABC 1 Reality Reality 7.0 2 987 777 34.32%
24 FAST & FURIOUS SABC 1 Movies Action/adventure 6.7 2 872 633 27.76%
25 SKEEM SAAM -R SABC 1 Drama Drama 6.5 2 784 455 53.78%
26 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 6.3 2 713 732 25.91%
27 SA’S GOT TALENT e.tv Variety Variety 6.3 2 686 959 26.63%
28 VELAPHI -R SABC 1 Sitcom Sitcom 6.2 2 652 945 51.34%
29 SPEAK OUT SABC 2 Actuality Actuality 6.2 2 648 844 31.09%
30 MUVHANGO -R SABC 1 Drama Drama 5.9 2 534 739 49.29%
31 ISIDINGO:THE NEED SABC 3 Soap opera Local 5.8 2 504 740 19.83%
32 GENERATIONS -R SABC 1 Soap opera Local 5.8 2 473 780 51.05%
33 NOW OR NEVER SABC 1 Documentary Documentary 5.6 2 404 371 24.60%
34 NGEMPELA -R SABC 1 Drama Drama 5.6 2 390 763 48.98%
35 FAN BASE SABC 1 Music Music 5.3 2 283 296 26.66%
36 100% YOUTH SABC 1 Variety Variety 4.8 2 077 639 22.99%
37 TAKE ME OUT SA SABC 1 Reality Reality 4.8 2 072 977 20.92%
38 MOHLOLAHADI SABC 2 Drama Drama 4.8 2 070 868 24.95%
39 ISIDINGO -R SABC 1 Soap opera Local 4.8 2 066 304 47.47%
40 CUTTING EDGE SABC 1 Actuality Actuality 4.8 2 059 533 23.87%

DStv

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 19.3 2 608 177 56.39%
2 SKEEM SAAM SABC 1 Drama Drama 11.2 1 516 823 35.76%
3 MUVHANGO SABC 2 Drama Drama 9.3 1 252 469 32.33%
4 SELIMATHUNZI SABC 1 Variety Variety 7.2 971 763 21.70%
5 ISIBAYA Mzansi Magic Variety Variety 6.7 907 366 21.35%
6 ZAZIWA SABC 1 Variety Variety 6.6 890 616 20.70%
7 SCANDAL e.tv Drama Drama 6.5 873 428 20.15%
8 SES’TOP LA SABC 1 Sitcom Sitcom 6.4 867 491 19.72%
9 MFOLOZI STREET SABC 1 Drama Drama 6.2 844 304 18.84%
10 SOUL CITY SABC 1 Drama Drama 6.1 821 411 18.16%
11 POWERBALL SABC 2 Variety Variety 5.5 748 443 21.60%
12 XHOSA NEWS SABC 1 News News 5.5 745 948 18.22%
13 SPEAK OUT SABC 2 Actuality Actuality 5.5 742 293 24.89%
14 STICKS AND STONES SABC 1 Drama Drama 5.2 704 793 16.28%
15 ZULU NEWS SABC 1 News News 4.8 647 952 15.34%
16 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 4.6 624 520 17.13%
17 THE CASTLE RUGBY CHAMPIONSHIP SOUTH AFRICA VS NEW ZEALAND SuperSport 1 Sport Rugby (all) 4.1 559 124 16.06%
18 SHREDS AND DREAMS SABC 1 Drama Drama 3.9 529 613 13.17%
19 ISIDINGO:THE NEED SABC 3 Soap opera Local 3.9 525 462 12.47%
20 7DE LAAN SABC 2 Soap opera Local 3.9 524 345 13.57%
21 1’S AND 2’S SHOW SABC 1 Music Music 3.9 522 442 12.72%
22 WWE WRESTLING RAW e.tv Sport Wrestling 3.7 502 009 14.94%
23 RHYTHM CITY e.tv Drama Drama 3.6 487 442 12.55%
24 SKEEM SAAM -R SABC 1 Drama Drama 3.6 481 165 26.76%
25 REAL GOBOZA SABC 1 Magazine Magazine 3.5 479 210 12.58%
26 GENERATIONS -R SABC 1 Soap opera Local 3.5 472 019 28.58%
27 THE X FACTOR SOUTH AFRICA SABC 1 Reality Reality 3.2 427 658 12.35%
28 MUVHANGO -R SABC 1 Drama Drama 3.2 427 649 24.45%
29 TELKOM KNOCKOUT CUP KAIZER CHIEFS VS MARITZBURG UNITED SABC 1 Sport Football (soccer) 3.2 426 067 12.41%
30 NGEMPELA SABC 1 Drama Drama 3.0 411 868 11.05%
31 IHAWU SABC 1 Drama Drama 3.0 411 737 10.56%
32 NEWS e.tv News News 3.0 411 556 10.51%
33 OUR PERFECT WEDDING (MAG) Mzansi Magic Magazine Magazine 2.9 393 497 9.71%
34 MOHLOLAHADI SABC 2 Drama Drama 2.9 385 668 12.68%
35 VELAPHI -R SABC 1 Sitcom Sitcom 2.6 354 362 19.70%
36 NOW OR NEVER SABC 1 Documentary Documentary 2.6 346 115 9.54%
37 NGEMPELA -R SABC 1 Drama Drama 2.6 346 001 20.77%
38 SA’S GOT TALENT e.tv Variety Variety 2.6 345 368 9.03%
39 TELKOM KNOCKOUT CUP ORLANDO PIRATES VS POLOKWANE CITY SuperSport 4 Sport Football (soccer) 2.5 342 611 11.32%
40 FAST & FURIOUS SABC 1 Movies Action/adventure 2.5 331 167 8.59%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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