With Loeries 2009 looming Mandy de Waal asks whether South Africa’s traditional advertising industry is partying at the end of the world.
Tag archives: news
Sidestepping interconnect fees, South Africans show innovation
The South African cellular market reached a milestone of 50-milion connections at the end of 2008 – but only 68% of these represented individual users.
No thanks to scam ads – Loerie Awards
Recent scam ad scandals here and abroad refocused attention on an industry practice that sees work entered into awards that either wasn’t approved by client or never ran in the media. Both are required to legitimately enter into these competitions.
Kill fear. Build agency brands
Retrenchment is out. Innovative salary solutions and redeployment is in, as managers use inexpensive perks to motivate staff during the global financial meltdown.
Election boost for SA Twitter news feeds
Heightened interest in news around the recent general elections seems to have boosted the fortunes of a number of South African news organisations on Twitter.
At FIFA they pick the media they will deal with (rather conveniently)
The 2010 FIFA World Cup is fast approaching and media interest in the event is growing in South Africa and globally. To facilitate communication between journalists and FIFA it has created an online Media Channel. “The FIFA Media Channel is a media-only password protected service with specific content tailored to support journalists, photographers and other media professionals,” reads the website.
MyNews24 shows how media can use Twitter
MyNews24 has jumped from the 5th spot on Mark’s Twitter News Ranking Index to 1st. In a month. The road to success seems to be very much in line with a recent column MarkLives published on how news organisations can effectively use Twitter.
SA Newspapers sees growth in followers on Twitter
MarkLives is tracking SA newspapers using Twitter to try and gauge which if any are implementing strategies that could benefit both users (followers in Twitter tongue) and publication. We published the first data in December last year.
Zapiro show seeks new platform online
The producers of Z News, a news satire co-developed by award winning South African cartoonist Zapiro, is seeking alternative distribution channels after the South African Broadcasting Corporation (SABC) pulled the plug on the show before the pilot even aired. The SABC reportedly spent close to R1 million on development before the show got canned. Zapiro is often criticised by senior government figures for his politically inconvenient views of Zuma and other members of the ANC leadership.
5 steps to a successful Twitter feed for your content company
Many publishers launch onto Twitter without giving the platform or its users much thought or studying what other media companies are doing to maximise benefit from the platform. This approach dilutes the user experience on your Twitter feed and lead to users unsubscribing from your brands Twitter service.