While Andy Rice is away at Cannes Lions, Jenny Crwys-Williams (@jcwLIFE) talks about her best ad of the week — M&C Saatchi Abel’s “Fossil Biscuits” for the Iziko National History Museum — and her worst — Delta’s giraffe-photo faux pas on social media — during The Ad Feature on Talk Radio 702.
Tag archives: m&c saatchi abel
Design Annotator: Interactive installations, fossil biscuits & Cannes field notes
by Uno de Waal (@Unodewaal) For today’s Design Annotator, we’ve rounded up: Young Creative South Africa 2014; artists Francois Knoetze and Jenna Burchell; Field Notes from Cannes Lions + winning SA work; The Sleepers’ “Mine” music video; Star Crossed Tattoo & Piercing; M&C Saatchi Abel’s Fossil Biscuits; and five cultural institutions making things happen.
Ad of the Week: Bewitching MWEB radio ad brews up trouble
by Oresti Patricios (@orestaki) Everything your average person knows about witches (or warlocks) comes from plays such as Macbeth, or from fables and stereotypes that are perpetuated by society. Which is why it was fun to stumble across the new MWEB radio ad by M&C Saatchi Abel, in which traditional Xhosa occultists are the protagonists of the commercial.
M&C Saatchi Abel revenue jumps 80%
by Herman Manson. M&C Saatchi Abel, the agency launched by Mike Abel and a senior team just over three and a half years ago, is expected to hit R100m in annual revenue (not billings) by the end of this year.
M&C Saatchi launches new kind of media agency in South Africa
by Herman Manson (@marklives) UK based agency network M&C Saatchi has launched a new media agency in South Africa called M&C Saatchi Connect. The new agency will be lead by Martin MacGregor and share offices with M&C Saatchi’s South African agency M&C Saatchi Abel.
MacGregor was the MD at Nota Bene MEC Cape Town before he joined M&C Saatchi Abel as a managing partner in early 2012.
M&C Saatchi Connect is a homegrown agency – MacGregor isn’t launching an existing M&C Saatchi agency into the country. MacGregor believes the new agency will challenge the status quo in terms of the relationship between media and creative agencies.
Agency Leaders: 2012’s most-admired ad agency in Joburg
by Herman Manson (@marklives) Yesterday, we kicked off our poll results in Cape Town and today it is the turn of Johannesburg ad execs to tell us whom they most admired on the Jozi ad scene in 2012. Results for our overall national poll runs on Jan 23. We sent nomination forms to 54 agency CEOs or MDs from ad agencies in Cape Town, Johannesburg and Durban. We received 34 responses.
South African mobile media market to hit a R1 billion this year
M&C Saatchi Mobile, the full service mobile agency that is part of the M&C Saatchi network, has launched in South Africa in co-operation with M&C Saatchi Abel. M&C Saatchi Mobile will operate from Cape Town and Johannesburg as part of a network of offices stretching from London, New York and LA to Paris.
The SA operations will be lead by Zeyad Davids – Managing Partner, Digital at M&C Saatchi Abel.
Zeyad Davids, Managing Director, M&C Saatchi Mobile South Africa, Tracy Burger, Mobile Business Consultant and James Hilton, Global CEO M&C Saatchi Mobile
Davids says the mobile media market in South Africa will be worth a R1 billion a year by the end of 2012 with annual growth of between 40-50% annually through to 2016.
Brand Journeys: MWeb – not quite ‘just like that’
For many people MWEB is still the big black box, which it launched in 1997, the same year the business was established by MIH Limited (a Naspers company). The big black box, in case you don’t get it, was a box, and black, and offered wary South Africans everything they needed to connect to the Internet via dial-up modem, with the payoff line “Just like that” (I still hear the finger snap in the background).
The commercial Internet was new, exciting, and big business was getting in on the act. The first dot com bubble had yet to burst and MWEB was spending large swathes of money buying up rival ISPs before its 1998 listing on the JSE.
Today it is a friendly consumer brand wholly owned by Naspers. Its pay-off line has changed to Connect & You Can to reflect the growing acceptance and integration of the Internet into daily lives. It serves a user base of over 300 000 subscribers (which is not that much higher than figures available for 2005 – although it has had success in converting many of those to ADSL) of whom more than 200 000 sits on ADSL. They consume 4.5 petabytes (4,500,000,000,000,000 bytes) of bandwidth per month.
Mike Abel: Opinions on Advertising
by Mike Abel. The big question is: When to judge and when not to?
Jupiter Joburg wants ‘more skin in the game’
by Kim Penstone. It shouldn’t come as a surprise to hear Jupiter Joburg’s Alison Deeb describe the current state of affairs at the agency, post the soul-destroying loss of the Edcon account in March this year, as “very exciting”.