by Herman Manson. Nando’s has appointed a new ATL lead agency in M&C Saatchi Abel. The account was previously held by MetropolitanRepublic.
Tag archives: m&c saatchi abel
Ad of the Week: Making match night legendary
by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
South Africa wins 10 One Show Pencils
NEW YORK: The One Club has announced the winners for the 42nd annual One Show Awards. Seven South African agencies have taken home four Silver and six Bronze Pencils: TBWA\Hunt\Lascaris, Joe Public, M&C Saatchi Abel, Ogilvy & Mather Joburg, FCB South Africa, Grid and Ogilvy & Mather Cape Town.
M&C Saatchi Abel: Five years after the lords came calling
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
Jason Cumming new MD of M&C Saatchi Africa
by Herman Manson (@marklives) Jason Cumming is the new MD of M&C Saatchi Africa. Cumming left his previous position as MD of agency Leftfield, in which he was also a shareholder, late last year.
#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 5-2]
by Oresti Patricios (@orestaki) Emotion — that’s the one thing in common with the ads at the top of the pile for 2014’s #AdoftheYear. All of these entertain, but are remarkable because they connect to human feelings. So let’s continue with the countdown.
Heroes & Zeros: Hollard & Chas Everitt — best & worst brands of the week
This week during The Ad Feature on 702, Andy Rice (@ricecommaandy) applauds Hollard Insurance for having fun in a “Caravan”, while Chas Everitt trips up with its clichés and corny lines.
Ad of the Week: The psychic insurance sell
by Oresti Patricios (@orestaki) Traditionally, insurance companies have tended to deal with matters such as death and accidents with a certain amount of gravitas. After all, death is no laughing matter. Or is it? In the latest TV spot from Hollard, by M&C Saatchi & Abel, the mould has been broken, with a commercial called “Caravan”.
M&A spree even as new ownership rules loom
by Herman Manson (@marklives) The South African ad industry has recently seen a series of takeovers and mergers of high-profile independent agencies by global communications networks — WPP and Publicis, specifically — thanks to accelerated interest in the African comms landscape and a cheap rand. Some independents are worried by the Competition Commission’s seeming lack of concern regarding this acquisition spree and the increased local-market dominance.
EXCLUSIVE: Jerry Mpufane exits Jupiter, joins M&C Saatchi Abel
by Herman Manson (@marklives) Jerry Mpufane is leaving his position as CEO of The Jupiter Drawing Room (Johannesburg) and joining M&C Saatchi Abel as group managing director, Gauteng.