South African mobile media market to hit a R1 billion this year

M&C Saatchi Mobile, the full service mobile agency that is part of the M&C Saatchi network, has launched in South Africa in co-operation with M&C Saatchi Abel. M&C Saatchi Mobile will operate from Cape Town and Johannesburg as part of a network of offices stretching from London, New York and LA to Paris.

The SA operations will be lead by Zeyad Davids – Managing Partner, Digital at M&C Saatchi Abel.

Zeyad Davids, Managing Director, M&C Saatchi Mobile South Africa, Tracy Burger, Mobile Business Consultant and James Hilton, Global CEO M&C Saatchi Mobile

Davids says the mobile media market in South Africa will be worth a R1 billion a year by the end of 2012 with annual growth of between 40-50% annually through to 2016.

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