Brand reinvention: What Windows 8 means for Microsoft (and computing)

Debate swirling around Microsoft’s proposed Surface tablet misses the point about the significance of Windows 8, writes Arthur Goldstuck (@art2gee).

It’s almost a mantra in the computer business that you write off Microsoft at your peril. The company’s Windows operating system runs most of the world’s computers, it has tens of billions of dollars in the bank, and its Office software sets the standard for productivity tools in the working world.

Yet, it remains fashionable to predict its demise or declare it is unable to innovate and is about to be supplanted by Google or Apple.

That summed up the response to Microsoft’s announcement last month that it would release its own tablet computer, to be called the Surface. (see http://www.microsoft.com/surface/en/us/about.aspx ). Its most striking feature is a thin, touch-sensitive cover that folds out into a keyboard, with a built-in trackpad. It will run the new Windows 8 operating system, in two configurations: a lower-end version called Windows RT, and the business-oriented Windows Pro.

Live from SA – the youth have their say

Live SA is a new youth publication published out of Cape Town. There’s the usual stuff on love, YouTube, being brave and following your heart, should you get that body piercing, music, freedom and fashion – and then maybe the less usual stuff, about falling out of the closet aged 16, what to do when your countrymen’s infamous xenophobia breaks down the lives of friends, of falling in love with gangster boys and having Miss Khayelitsha pose in front of the backend of a construction truck…

The next Windows shows future looks a lot like the tablet computer and smartphone

Windows 8 was unveiled – at least in preview form – for the developer community last week. What does it mean for users and for Microsoft? ARTHUR GOLDSTUCK explores its significance.

The death of the music store

If you look carefully, you can already see the beginning of the end of the music store as we know them in South Africa, writes ARTHUR GOLDSTUCK in the first of a series on the future of music.

Quirk soon a R100 million revenue company

The team at emarketing agency Quirk is so busy two years after moving into their offices they haven’t had time to finish off interiors properly. So busy in fact they have grown from 60 to 150 people in the past twelve months and will probably just fall short of doubling their R50 million in 2010 revenue over the next financial year.

Where are tourists going when not watching the football?

With soccer fans getting ready for the 10 + 10 and 20 – 10 (eeeek!) You Know What. They won’t only be watching soccer – they will also be exploring South African tourist sites. Google has released data on what key-words tourists are searching using its engine.

Toby Shapshak: The power of cloud computing is incredible

With 2009 coming to a very rapid end The Digital Edge decided to take a look back into the year that was with commentry by local web celebrities. What news stories shocked them the most and what technological advances tweaked their interest in 2009? Find out in daily posts or listen to the podcast.

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