by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
Tag archives: by Oresti Patricios
Ad of the Week: The Land Rover legacy #CelebrateDefender
by Oresti Patricios. #CelebrateDefender, the farewell campaign for the Land Rover Defender, from Y&R Johannesburg, certainly cuts through the clutter.
Ad of the Week: Seeing around corners
by Oresti Patricios (@orestaki) I am always excited by imaginative uses for billboards. And this is definitely the case with the Lexus Adaptive Headlights billboard created by FCB Cape Town for a high-visibility location at Cape Town International airport.
Ad of the Week: The horse whisperer
by Oresti Patricios (@orestaki) This week, still under the overarching theme of “Things that really matter”, we have no choice but to give Nedbank another nod, for “Reins” — a TV ad aimed at the business-banking client. And, once again, the execution of the television commercial is by agency, Joe Public, with production by Velocity Films.
Ad of the Week: When you talk to me, it’s pure electricity
by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.
Ad of the Week: Lions with lightsabers [Oh yes!]
by Oresti Patricios (@orestaki) Now the cat videos that dominate them interwebs usually depict domestic cats, with their strange positions of sleep or cute play, but this doesn’t mean we don’t love the big cats. And this week’s ad is all about the big ’uns — those kings and queens of the jungle — Panthera leo!
Ad of the Week: Dance, dance, dance
by Oresti Patricios (@orestaki) King James II got the talented Terence Neal of Egg Films to direct an eye-catching TV ad for 5FM’s Live Loud campaign. All about the power of music — and what happens if it isn’t there — this commercial speaks to the heart. I’m telling you, this ad could have been made for me, and me alone.
Ad of the Week: I’ll be waiting for you, oh-oh-oh!
by Oresti Patricios (@orestaki) The minute I heard the music for the new Tafel Lager adverts, I wanted to get up and dance. I wanted to dance on the table. I wanted to dance on the chairs.
Ad of the Week: Life as a (video) game
by Oresti Patricios (@orestaki) A Cadbury Lunch Bar promotion that gets people to look a little closer is the brainchild of digital agency Hellocomputer, in celebration of Lunch Bar’s Golden 50th anniversary.
Ad of the Week: Making dreams come true
by Oresti Patricios (@orestaki) The latest campaign by Nedbank is an extension of last year’s “Ke Yona” campaign, which we also named Ad of the Week. This year, the concept has evolved, featuring the aspirational slogan, “Make things that really matter happen”, and communicating this is the Joe Public ad “Making Things Really Happen: Bathtime”.