by Oresti Patricios (@orestaki) The age-old narrative of humans looking to the sea for their livelihood is the story upon which the new commercial for Prudential Investment Managers from Lowe Cape Town is based.
Tag archives: by Oresti Patricios
Ad of the Week: Ballantine’s ‘gets it’
by Oresti Patricios (@orestaki) Ballantine’s Scotch Whisky is a brand that has used an imaginative, cross-market, brand-building campaign to create an image that is fresh, new and in tune with the modern generation. The slogan is “Stay True,” and this refers initially to the idea that Ballantine’s respects its roots.
Ad of the Week: Getting a lion’s bite back
by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.
Ad of the Week: More than merely money
by Oresti Patricios (@orestaki) This week I am breaking with convention again. I am not going to focus on a typical advertisement, but rather on the Project Phoenix campaign, spearheaded by FoxP2 that does something other than sell a product or brand.
Ad of the Week: Enter the imaginarium
by Oresti Patricios (@orestaki) PPC Ltd has come up with a new promotion that radically reinvents the more-than-100-years-old cement brand.
Ad of the Week: Through the virtual looking glass
by Oresti Patricios (@orestaki) Augmented reality (AR) is hardly a new concept – it’s been tried before and often the results have been gimmicky. But I think Appletiser’s AR “Appletiser Collectables” campaign for the “Months of Love” really works, for various reasons.
Ad of the Week: Not all things black and blue are #thedress
by Oresti Patricios (@orestaki) A couple of weeks ago, Ireland/Davenport quickly spotted an opportunity to capitalise on the viral nature of #thedress for one of its clients — the Salvation Army’s Carehaven. The result is a campaign that is simple, smart — and the flash of inspiration is in the wording “black and blue.”
Ad of the Week: What makes South Africa unique
by Oresti Patricios (@orestaki) This week, we have selected the Santam TV commercial, “One of a kind”, created by King James Group that celebrates our specialness, and offers South Africans a mirror of some of those things we find normal every day, but are totally weird and inexplicable to a foreigner.
Ad of the Week: Nando’s serves up the good news
by Oresti Patricios (@orestaki) From Nkandla to load-shedding, from chaos in parliament to ISIS, the bad news seems to be coming at us hard and fast. Thankfully, there’s a flame-grilled chicken brand with a good sense of humour that’s campaigning hard to get us to laugh.
Ad of the Week: Looks good on paper #designindaba
by Oresti Patricios (@orestaki) “Make. Change.” is the mantra for Design Indaba 2015. This year, The Jupiter Drawing Room Cape Town has conceptualised the creative for the event with a campaign showcasing the use of paper that harnesses the brand’s core theme, #MAKECHANGE.