by Herman Manson. Discussions on rebranding Vodacom have been happening since the world’s biggest telecom brand, Vodafone, announced it would take a majority (65%) share in late 2008, in line with its global practice for majority shareholdings to trade under its corporate branding.
Tag archives: branding
Will graphic designers evolve design? #DesignIndaba
Harley-Davidson, IBM, General Electric, Coca-Cola and Nike. How is this for a client list? Delegates to the annual Design Indaba, which kicks off tomorrow (it runs from 23-25 February 2011) at the Cape Town International Convention Centre (CTICC), will find out when Dana Arnett, a founding principal and CEO of VSA Partners, takes to the stage.
Mark Issue 2: Blueprint (to surviving in ad land during the recession)
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
Rebranding the advertising industry
Consumers believe ad agencies should accept at least some responsibility for the current worldwide economic crisis and the credit crunch.
Defrosting your brand during the recession
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession.
Less and more are relative
Today we have a guest blog by Olivier Schildt, Creative Director at REX, on Muji, an aspirational brand that went for less, and won.
Lead with care
Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.