by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
Category archives: Watch
#Campaigns: Gun Safe Cities campaign shows cultural divide
by MarkLives. We feature insight into the “Gun Safe Cities Live Activation” campaign by Havas Johannesburg which launched in July 2019.
Q5: That South African guy in Kiwi adland, Gary Steele [interview]
by Carey Finn. The SA-born acclaimed adman speaks about his new role as DDB NZ ECD, and what things are like down there.
Q5: Behind the rooi rose podcast, with Hannelie Diedericks [interview]
by Carey Finn. The magazine’s deputy editor talks us through the making of the first free Afrikaans women’s-interest podcast channel, rrRADIO, which launched recently.
#BrandFocus: Ackermans on owning the value-retail space, body positivity
by Sabrina Forbes. Not many companies in South Africa are able to say they’ve lasted over 100 years; value retailer Ackermans is one.
#Campaigns: A surprising twist on the décor catalogue
by MarkLives. This week we feature insight into Unilever’s The Unclean Catalogue campaign for Cleanipedia SA by Digitas Liquorice Durban.
Always Learning: Nike, Caster Semenya & gender identity
by Kirsten Dewar. Caster Semenya’s story is not only inspirational but holds profound lessons for marketers about women and marketing.
#AgencyFocus: M&C Saatchi Abel on consumer-focused brands
by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
#Campaigns: #Drink141 — the drink to drink between drinks
by MarkLives. This week we feature insight into Pernod Ricard SA’s 141 Responsible Drinking campaign by Publicis Machine and TinToy Productions.
#BrandFocus: Disrupting & challenging the SA banking scene
by Sabrina Forbes. In 2017, TymeBank was the first new banking licence to be awarded in SA in 20 years.