by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award submission.
Category archives: Watch
#BigQNarratives: An African narrative — is there such a thing?
by MarkLives. Michelle Beh is our second panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
#AgencyFocus: Abnormal — making brands purposely different
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
Dear Radio: Benefits of DAB+’s unlimited spectrum
by Paulo Dias. A radio station that nails it, Amazon enters the streaming game and an idea that’s too good to be true turns out to be just that…
#RugbyWorldCup: Inside Supersport’s #GalleryOfChampions campaign
by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
Young, Gifted & Killing It: Tshepo Tumahole
by Veli Ngubane. This award-winning copywriter’s career kicked off after winning a copywriting bursary he’d heard about on YFM and being given a break by Ahmed Tilly.
Fair Exchange: Experienced vs newer models — both have merit
by Erna George. Experience is not a predetermination for success. Are you adapting your experiences and extending your learning?
Only Connect Podcast: How to win in the attention economy • Ep 5
by Bradley Elliott. We speak to advertising veteran, Danni Dixon, who now heads up marketing at Investec SA, in this fifth Only Connect podcast episode.
Zeitgeist of Now: Why we crave & love nostalgia so much
by Jason Stewart. Our mental and emotional wellbeing, knowingly or not, is under siege. When that happens, we look for safety, security, comfort and protection.
