by Sabrina Forbes. Capitec’s unwavering commitment follows four fundamentals that govern the actions of everything the bank does, every day.
Category archives: Watch
Africa, do you boo?
by Tafadzwa Muzuwa. “Africa has risen.” We saw the early signs, and the big event has finally arrived.
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
Q5: Sphelele Mjadu delves into Dove’s #ShowUs campaign [interview]
by Carey Finn. The Unilever Personal Care senior PR manager for Africa talks us through Dove’s groundbreaking Project #ShowUs.
#Campaigns: Sbonis’ iDiski scores goal with help of Chelsea FC, Pirates
by MarkLives. This week we feature insight into the “Sbonis’ iDiski” campaign for Unilever SA’s Shield Deodorant from Chaos Theory, Gorilla and Edelman PR.
Dear Radio: Innovations in South African radio
by Paulo Dias. Colleagues and friends across the industry have gently reminded me of what their stations have been up to.
Media Redefined: Brands need to find their inner mosquito
by Martin MacGregor. The vast majority of brands don’t have big media budgets. That doesn’t mean they can’t make a big impact.
#AgencyFocus: MADE for small startup companies
by Sabrina Forbes. It all began in a garage: a couple of students building websites and offering social media services to make a little extra money.
#BrandFocus: Twitter’s superpower is its audience
by Sabrina Forbes. For the past couple of years, Twitter has been honing its definition of what it means not only to individuals but brands and companies, too.
Q5: Anthony Molyneaux’s multimedia power for crime coverage [interview]
by Carey Finn. Molyneaux talks about the ways in which multimedia can be used to draw attention to crimes that may otherwise become mere statistics in people’s minds.