by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Claire Sibthorpe, Connected Women Programme Director at the GSMA, about a global study on the gender gap in mobile ownership and use, focusing on the African results in the study.
Category archives: Tech
Tech Law: The murky world of audience-data based marketing
by Paul Jacobson (@pauljacobson) No sooner had Facebook announced plans to make users’ data available to advertisers for more targeted advertising, Google is rumoured to have plans to allow brands to use “first party data” for better targeting of search ads.
Motive: Packaging trends to be led by mobile commerce
by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Media Future: Make way for the virtual operator — again
by Arthur Goldstuck (@art2gee) A new virtual mobile operator arrived in South Africa, addressing a growing need in the market. But it’s not the same story all over again.
Travelstart wants to own the African online travel market
by Herman Manson (@marklives) Stephan Ekbergh is the Swede who is turning Africa’s travel-booking market upside down. His company, Travelstart, employs 180 people who manage up to 2000 travel transactions a day.
Tech Law: Has Facebook found the balance between targeted ads and privacy?
by Paul Jacobson (@pauljacobson) While the selection effect remains a challenge, Facebook’s announcements at its f8 Developer Conference recently point to a very interesting solution for the potential privacy problem: a vast database of anonymised data segmented into useful demographics.
Africa Dispatches: Sam Kodo — RoboGenius
by Mandy de Waal (@mandyldewaal) “I want to become one day the new Steve Jobs and create a new kind of Silicon Valley in Africa.” That’s Sam Kodo speaking. He hails from Togo, which is wedged between Ghana and Benin on the west coast of Africa.
#3D: This is no #AprilsFool — are you ready for Google’s imminent algorithm update?
by Prakash Patel (@prakashpatel_1) On 21 April 2015, Google will launch its most important update to its mobile algorithm, which will have a significant impact on mobile search results. If you have a mobisite, you need to ensure it is mobile-friendly to rank better in any mobile search.
Interview: Neil Watson on the SA e-commerce boom
by Herman Manson (@marklives) Neil Watson, CEO of Digital Planet, is one of South Africa’s original ecommerce entrepreneurs. He helped launch Digital Planet, a leading local e-commerce and logistics solutions company, in 1999. Watson has 16 years experience in the local e-commerce market.
Tech Law: How much do you Like your colleagues?
by Paul Jacobson (@pauljacobson) Could a version of Facebook become your preferred business network? Dubbed “Facebook at Work”, the social giant’s latest foray into the enterprise space is an interesting approach.