by Arthur Goldstuck. In the wake of declining market share, Samsung faced a big challenge for its latest product launch. It had a big answer.
Category archives: Tech
Talk Africa: The popularity of cellular networks in Pan-African social media
by Remon Geyser. In Nigeria, Ghana and Kenya, cellular network operators are growing in popularity among Facebook and Twitter users.
Motive: Five designs that could revolutionise life
by Katie de Klee. The 2015 biennial INDEX Awards winners are a solar battery, a language-learning app, an ocean clean-up scheme, an app to diagnose eye diseases, and vertically grown vegetables.
Beyond Borders: The future of OOH is mobile
by Craig Page-Lee. Mobile is driving some of the global trends in OOH advertising and its importance is also evident here in Africa.
Motive: Embracing smartphone shopping
by Marion Marais. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship.
Talk Africa: DRC’s social media climate
by Remon Geyser. Brands are eager to get a better understanding of the day in the social media life of a DRC citizen.
Media Redefined: Keeping the algorithm conscious
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.
#TheFutureByDesign: Goldstuck on the future of technology
a #TheFutureByDesign interview. Arthur Goldstuck has been tracking internet technology since year zero. We asked Goldstuck to look at current trends and advise marketers about how best to use modern channels of communication, from email to cellphones.
Tech Speak: Look around — 360 degrees of storytelling
by Mike Sharman. Did you know that YouTube has introduced support for 360-degree videos? As marketers, we need to evaluate each digital and social platform to decide whether today’s new players will be tomorrow’s mainstays or flash-in-the-pan fads.
#TheFutureByDesign: Forwardly mobile
a #TheFutureByDesign feature by Tim Bishop. We love our mobiles. More and more, these devices — phones, phablets, tablets — are becoming central to our workaday lives.