by Remon Geyser (@remongeyser) Kenya is undergoing some interesting changes and we’ve picked up two important shifts impacting consumers and the brand communications industry. The one is the move from analogue to digital in TV, and the other encompasses the rise of digital agencies.
Category archives: Tech
#TheFutureByDesign: Got game?
a #TheFutureByDesign feature. Video games, otherwise known as computer games, are big business. Cukia aka “Sugar” Kimani of Soup With Bits takes a shot at predicting the future of games in South Africa.
Talk Africa: Getting social in Nigeria — what’s all the talk about?
by Remon Geyser (@remongeyser) The Nigerian market is in the middle of the Pan-African mobile tech boom. Being a country so rich in dynamic, branded, personalised and trending conversation, social media platforms have facilitated the growth of rapid information sharing.
Tech Law: It’s not April Fools’ Day — it’s the FPB
by Paul Jacobson (@pauljacobson) The FPB’s Draft Online Regulation Policy, published in March 2015, picks up where its 2014 Strategic Plan left off and gives more details about the board’s plan in which it declared its intention to combat a terrible modern evil: the internet.
#TheFutureByDesign: Social media shopping and the rise of the ‘buy button’
a #TheFutureByDesign feature by Kai Botha. Two of the world’s social media giants, Facebook and Twitter, began rolling out beta versions of a ‘buy button’ in late 2014, laying the foundations for greater e-commerce and social media integration in 2015.
#TheFutureByDesign: IoT — everything connected
a Future By Design interview. It’s more than a buzzword — the Internet of Things (IoT) is going to change the way humans interact with their world in the next few years, and the effects will be far-reaching. For marketers, the question is: how can I use IoT to my brand’s best advantage? Simon Dingle gives some answers.
Media Future: LG guns for market share with G4
by Arthur Goldstuck (@art2gee) Korean electronics manufacturer LG has spent the last two years proving its high-tech credentials as a smartphone technology leader. With the release of the G4, it is ready for more.
Media Future: E-commerce in South Africa is broken — but fixable
by Arthur Goldstuck. Thanks to poor online presence, e-tailing in South Africa has yet to make a dent in retail, but tools are becoming available to fix it.
Media Future: QR Codes invading — even if you don’t know it
by Arthur Goldstuck. Those strange little square barcodes now popping up everywhere represent a quiet rebirth of QR Codes, once left for dead.
#3D: #2AppOrNot2App
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.