In this video interview, Russell Southwood (@BalancingActAfr) talks to Geoff Cohen, CEO of 24.com, on the geographic reach of its online news service; the importance of mobile; what it knows about its audience; how it does and doesn’t compare to newspapers; its profitability; and its use of video.
Category archives: Tech
Media Future: Three categories dominate SA apps market
by Arthur Goldstuck (@art2gee) There is no better indication of what consumers are doing on their smartphones than the apps they most commonly download — and social media, games and fitness dominate the app stores of three of the major smartphone platforms in South Africa.
Smart Africa TV: Facebook’s largest African markets
by Russell Southwood (@BalancingActAfr) In this video interview, Nicola D’Elia, head of growth and partnerships, EMEA, Facebook, talks about: Facebook’s subscriber numbers in Africa and its biggest markets; its relationships with mobile operators and the different business models it’s trying; its advertising operation in the region; the work of its strategic alliance Internet.org; and its present and future relationship with developers in the region.
Digify attempts to address diversity, digital-skills gaps in adland
by Herman Manson (@marklives) Digify, a new project launched by Livity Africa in association with Google and the IAB, is helping to address both the digital-skills gap and lack of diversity in the supply of digital-savvy youngsters joining ad agencies and marketing departments.
Smart Africa TV: Alt Tab Mobile & running a global apps creation company from Joburg
by Russell Southwood (@BalancingActAfr) In this video interview, we talk to Yossi Mlynsky, founder of Alt Tab Mobile, about: how the company helps start-ups to do apps; the global spread of both its clients and its developers; examples of what its start-up clients do; and how it contributes to the process.
Tech Law: Marketers should reconsider targeted online ads
by Paul Jacobson (@pauljacobson) Conventional wisdom in the marketing industry seems to be that better targeted ads are more effective. The problem with a strict opt-in model is that it reinforces your existing preferences without exposing you to alternatives.
Smart Africa TV: How Millicom is backing Africa’s start-ups
In this video interview, Russell Southwood (@BalancingActAfr) talks to Raul Martinez, commercial director – Africa for Millicom. Martinez will be a speaker at AfricaCom, 11-13 November 2014.
Media Future: Don’t start the revolution without Node
by Arthur Goldstuck (@art2gee) Shortly after VIDI appeared online in South Africa to shake up the movie-on-demand business, another contender, Node, has arrived with a combined satellite-and-data service.
Motive: Digital addiction — the future needs to be #Balanced
by Prakash Patel (@prakashpatel_1) The definition of addiction by our friends at Wikipedia, in less than 140 characters, “is the continued repetition of behaviour despite adverse consequences, or a neurological impairment leading to such behaviour’s”. So what does this have to do with marketing, advertising, management, leadership or even parenthood for that matter? Nothing or everything?
Smart Africa TV: Nigerian ‘nursery school’ for non-tech entrepreneurs
Russell Southwood talks to Olufunbi Folayi, Co-Founder, Passion Incubator, on his ‘nursery school’ for non-tech entrepreneurs.