Smart Africa TV: Alan Knott-Craig Jr on Project Isizwe

by Russell Southwood (@BalancingActAfr) In this video interview, Project Isizwe’s founder Alan Knott-Craig talks about: what Project Isizwe does; how many people now have internet access through it; who uses the internet through its coverage and what they use it for; how the business model works; what the municipalities are charged; and his plans for rolling out outside of South Africa.

Media Future: Optics Valley and the future of tech innovation

by Arthur Goldstuck . Most Westerners have never heard of Wuhan, but this city of 10-million is the economic capital of central China, and has quietly been building that country’s own version of Silicon Valley. Lying at the intersection of the Yangtze and Han rivers, the high-tech hub is called Optics Valley of China. What it may lack in originality, it more than makes up for in potential.

WeChat South Africa wants your brand

by Herman Manson (@marklives) WeChat, a social media and messaging app backed locally by media giant Naspers, entered the South African market in 2013. WeChat South Africa MD Brett Loubser says the local business spent its first year focused on brand building and gaining traction with new users.

Crowd-mapping helping to save vultures in Namibia

by Russell Southwood (@BalancingActAfr) In this video interview, Joris Komen, an education and environment innovator based in Namibia, discusses his work using Ushahidi crowd-mapping in conjunction with social media to reduce the number of vultures being poisoned as a result of poaching in southern Africa.

Tech Law: Digital marketing should focus on trust, not sales

by Paul Jacobson (@pauljacobson) Digital marketing’s purpose may seem to be persuading customers to buy a brand’s products and services but I am beginning to think that is just a by-product of digital marketing’s true purpose. As new laws such as the Protection of Personal Information (POPI) Act loom on the horizon and new regulatory models such as the Treating Customers Fairly (TCF) framework begin to permeate the financial services industry, marketers have to start thinking about the bigger picture.

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