By Jon Pienaar The lines between the digital and the real worlds are becoming blurred, as technology breaks down the barriers between our screens and our environment.
Category archives: Tech
Media Future: Coffee gadgets and the genius of Nespresso
by Arthur Goldstuck (@art2gee) Remember when coffee makers were kitchen appliances and not gadgets? In fact, for many, the typical coffee machine still is a kitchen appliance. But that’s mostly because they haven’t yet discovered Nespresso, which has all but reinvented coffee.
#trendMARK: From smart phones to smart things
a trendMARK feature by Dave Duarte (@DaveDuarte) What if advertising wasn’t something you saw, but something you used? Let’s unpack digital marketing and the internet of things.
#trendMARK: The smartest tech trends for 2014
a trendMARK feature by Jon Pienaar. Let’s take a look at four smart tech trends in 2014, including: the Idiot Box becomes the Smart TV; wearable tech; 3D printing; andP@$$w0rd5 are history
Tech Law: Publicity vs privacy — if you’re a marketer, you won’t like this column
by Paul Jacobson (@pauljacobson) A fairly subtle, and yet fundamental, shift has been underway for a few years now and it is likely to radically change digital marketing if it becomes the norm. This shift isn’t necessarily about users moving from one service to another (although this is indicative of the shift); it is more profound than that. As you may expect, this shift has do with privacy and, if you’re a marketer, you’re not going to like it.
Media Future: Add-on lenses are reinventing phone photography
by Arthur Goldstuck (@art2gee) Phone cameras cannot, by themselves, replace conventional SLR, but add-on lenses are reinventing phone photography.
Media Future: Game development back on in SA thanks to Kickstarter
by Arthur Goldstuck (@art2gee) The computer gaming business has been bigger than the music industry for several years. Finally, South Africa is seeing the game-developer equivalent of rock stars emerging.
Juliana Rotich maps the future with Ushahidi #designindaba
by Herman Manson (@marklives) Juliana Rotich, a speaker at Design Indaba 2014, has a remarkable eye. Show her a map of undersea broadband cables connecting to Africa, and she points out that they still follow the sea routes that helped make Africa a continent of colonies not so many decades ago.
Tech Law: Privacy — what do you expect?
by Paul Jacobson (@pauljacobson) We are conflicted about our privacy and, until we decide where to draw the line, those social networks, brands and government agencies are going to continue making decisions about what privacy means to us based on their clearer ideas about what works for them.
MIH Internet Africa restructures e-tail operations
by Herman Manson (@marklives) MIH Internet Africa is set to close several of its ecommerce stores. This could potentially include Style36, 5 Rooms, SAcamera and Kinderelo. All the affected specialist stores are currently offline, with messages suggesting they are “shut down for site maintenance” purposes.