by Artwell Nwaila (@artwelln) Today I write for those of you whom act as a gateway between client and creative. I am talking to those who translate instructions from that phenomenon we call the client. You go by many names; today I’ll call you the one who briefs creative.
Category archives: Adland
The Switch: Experience by any other name
by Alistair Mokoena (@AlistairMokoena) It is often said that experience is the best teacher. Some even go as far as saying there’s no substitute for it. I tend to agree; no amount of theory can replace experience. In my view, theory only gets you through the door; experience is what separates the youth from the adults.
AdForum Worldwide Summit London: Forsman & Bodenfors an agency to keep on watching
by Johanna McDowell. LONDON: Saving the best until last seemed like the order of Friday’s agencies for the AdForum Worldwide Summit London. There were astonishingly good presentations by all three, diverse thinking and in depth creativity. We were ‘bowled over’.
Brand Culture: An analysis of Santam’s “One of a kind”
by DK Badenhorst (@BrandCultureSA) In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.
AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell
by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.
AdForum Worldwide Summit London: “Collaborate until it hurts” — Robert Senior
by Johanna McDowell. LONDON: One of the highlights of the first day (15 April 2015) of the AdForum Worldwide Summit London was our visit to the offices of Saatchi & Saatchi in Charlotte Street in London — birthplace of one of the most famous names in advertising.
The Ad Exec: Slowing advertising’s talent churn
by Tom Fels (@thomasfels) Compounded by what has become a full-out war for top minds, the promiscuous nature of the new marketing generation has serious implications for the future of an industry fuelled by intellectual capital.
EXCLUSIVE: Gavin Rooke launches The New Order
by Herman Manson (@marklives) No stranger to agency start-ups or pushing against conventional agency boundaries, Gavin Rooke has launched a new ad agency named The New Order.
EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays
by Herman Manson (@marklives) Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.
Bad ADvice: Which LSM is your agency?
by Every Ad Agency (@EveryAdAgency) LSM is a massive player when it comes to strategising your marketing plan going forward. Here at Every Ad Agency, we make sure that all our employees fully understand how this measure segments the market to help us target individuals with our advertising.