by Herman Manson (@marklives) The One Club, a non-profit advertising organisation of One Show Awards and Creative Week fame, recently appointed Ross Chowles of The Jupiter Drawing Room (Cape Town) to its international board of directors.
Category archives: Adland
Motive: “If you’re not in fashion, you’re nobody”
by Robert Grace & Diana Springer. Lord Chesterfield’s statement so clearly defines the ultimate aim of marketing and advertising: constantly keeping the brands we work on current, in-favour, preferred, and hopefully even loved — essentially, in fashion. We’re not sure that Chesterfield could’ve foreseen just how hard that task would be in today’s world, where just about everything is available everywhere, all the time.
Bad ADvice: The skill of scam
by Every Ad Agency (@EveryAdAgency) Scam is an unnecessary harsh word in our industry and, at Every Ad Agency, we prefer not to use this term (we’d much rather refer to it as “out-of-scope opportunities”). Here’s our guide to winning big with scam.
Ford agency Blue Hive opens 17th office in Johannesburg
by Herman Manson (@marklives) Following a strategy employed in numerous markets across the globe, WPP and the Ford Motor Company have announced the launch of its dedicated agency, Blue Hive, into the South African market.
Clicks2Customers: Global success with its engine room in SA
by Herman Manson (@marklives) In 2007, Vinny Lingham’s company Clicks2Customers was flying high; six months later, it was virtually dead, thanks to agency networks. Jonathan Gluckman, who was heading up global business development at the time, realised that it had to evolve into a fully-fledged digital agency to survive. The rest is history.
OFyt and Bletchley Park in merger
by Herman Manson (@marklives) OFyt and Bletchley Park, two agencies of roughly equal size, have merged in a bid to catapult the combined business into a more substantial agency play.
The Switch: Towards a yes-yes relationship
by Alistair Mokoena (@AlistairMokoena) What would happen if both clients and agencies were more instinctively inclined to say “yes” instead of “no”? Would clients end up with poor work? Would agencies end up financially ruined? I don’t think so. Saying yes doesn’t make you weak or easy. Saying yes makes you a willing and enabling partner.
Bad ADvice: Office tips for every ad agency
by Every Ad Agency (@EveryAdAgency) In the ever-changing advertising landscape, Every Ad Agency always aims to be at the forefront in everything, including our office layout. We’ve managed to create an open-plan office environment that promotes synergy and collaboration while also encouraging creativity and free thinking.
Agency Leaders: 2014’s most-admired marketers & brands
by Herman Manson. This year, for the first time, our annual poll of agency leaders also gauges the brand South African agency leaders would most want their agency to work on; the marketer they most admire; the industry body they rate most highly; the pitch consultant they would recommend to a client; and their choice of the most-innovative marketer/advertiser in SA.
Can an agency inspire a nation? #designindaba #makechange
by Herman Manson (@marklives) Can an ad agency really inspire a nation? The answer, surely, would be no? That was proved wrong by two creative directors dancing to Michael Jackson’s Black or White on the stage of Design Indaba 2015.