by Herman Manson. We talk to Pepe Marais and Xolisa Dyeshana of Joe Public on how they started their ad careers, their tools of the trade and what skill sets they think a modern creative director needs to create consistently effective work (even we were surprised).
Category archives: Adland
Publicis Machine wins BTL Barclays Africa Corporate and Investment Banking
Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.
Bookmarks Awards 2015 winners list
The IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards
Agency Leaders: 2014’s most-admired ad agency in SA
by Herman Manson (@marklives) Our annual poll of South Africa’s top agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. Today, we reveal the results of our national poll, which dispensed with regional boundaries and asked execs to nominate their choice of their most-admired peers, irrespective of where in the country they are based.
Creation: Differentiating — three powerful steps to succeed as a creative
by Artwell Nwaila (@artwelln) In this post, I share three points I’ve learned from industry leaders that will help creatives differentiate themselves from their counterparts, therefore making success more reachable.
Agency Leaders: 2014’s most-admired ad agency in Joburg
by Herman Manson (@marklives) Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Johannesburg poll.
The Business of Business: Winning in 2015
by Jerry Mpufane (@JerryMpufane) For many of us ad agency leaders, despite our best planning, how do we know whether our New Year’s plans are addressing the important stuff? Where to focus our efforts and understanding market trends, as well as having an appreciation for what keeps the CMO up at night, are some of the things we can do to help calibrate our plans.
Agency Leaders: 2014’s most-admired ad agency in Cape Town
by Herman Manson. Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.
The Ad Exec: Don’t get caught in the business of advertising
by Tom Fels (@thomasfels) It’s not our fault; sometimes we get caught up — in a moment, in a project, in a year’s worth of projects — and we look up to find ourselves in a place we didn’t expect, a place we never intended to go, a place where the joy is gone from the work. All we are left with is… the business of advertising.
Pete Case on the Ogloovy deal
by Herman Manson (@marklives) It was a deal that industry insiders had been speculating about for months. Then, in November 2014, Gloo Digital Design and WPP-owned Ogilvy & Mather South Africa finally announced the merger.