Bookmarks Awards 2015 winners list

The IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards.

The 2015 IAB Bookmarks Awards winners

CORE AWARDS: Websites/Microsites/Mobisites

Brand, Commercial & Retail Websites

• Capitec Bank Website – Quirk  (SILVER)
  Collaborators: Capitec Studio
• Chas Everitt Website – Saatchi & Saatchi Synergize (BRONZE)

Microsites

• The Journal – Hellocomputer (SILVER)
• Ride Epic – Injozi (SILVER)
• HerdTracker: The world’s first app to track Africa’s great migration – Discover Africa (BRONZE)
• Meet Your Match: Whisky Profiler – Punk/King James Group  (BRONZE)
  Collaborators: Narrative Truth/We Love Jam
• An ordinarily extraordinary South African Adventure Microsite – Fogg Experiential Design & Ireland Davenport Joint Entry  (BRONZE)
  Collaborators: Bouffant Productions/Jury Music

Public Service Sites

• The Penguin Run – Utopia (GOLD)
  Collaborators: OUTSRC – web developer
• Social feed – Hellocomputer (BRONZE)

Publisher Sites (Mass Appeal)

• EYEWITNESS NEWS – Primedia Broadcasting (SILVER)
• DRUM – Media24 (Pty) Ltd (BRONZE)
  Collaborators: OnNet /Spacestation
• www.etv.co.za – Creative Spark (BRONZE)
• Sowetan LIVE – Times Media Live (BRONZE)
  Collaborators: Grenade

Specialist Publisher Sites (Smaller, Niche Audiences)

• Between 10and5 / www.10and5.com – Between 10and5 (GOLD)
• ZANEWS – Both Worlds (GOLD)
• The Journal – Hellocomputer (SILVER)
• Eatout.co.za relaunch – OnNet (BRONZE)

CORE AWARDS:  Advertising & Search

Branded Content

• One Rand Man – King James Group/Society/Atmosphere (GOLD)
  Collaborator: Rob Smith
• Through the Eyes of a Child (“What do our children really learn from us?”) – Society/Punk/Atmosphere/King James Group (SILVER)
  Collaborators: Narrative Truth
• Castle Lager BraaiPhone – Retroviral (BRONZE)
  Collaborators: Gloo, Studio Republic
• Johnnie Walker Kings of Flavour – MECGroup & King James Group (BRONZE)
  Collaborators: Exponential Cape Town/PUNK Digital
• Kreepy Krauly Wrangler – Retroviral (BRONZE)

Display Advertising

• The Unskippable Skip Ad – Ireland/Davenport (SILVER)

Media Plan

• Vodacom 20 Years – Lighthouse Digital  (SILVER)
• BMW 2 Series – Are you 2 Enough? – Gloo & Vizeum (BRONZE)

Native Advertising

• Comedy Central “Own a piece of South Park” – OgilvyOne South Africa (GOLD)
  Collaborators: Hogarth Cape Town
• Smirnoff Ice Double Black With Guarana – Explore The Night – MECGroup & AdVine (BRONZE)
  Collaborators: JWT Cape Town

Search Marketing

• Woolworths – Always On Media Campaign 2014 – Quirk (GOLD)
• RE/MAX: Website Migration Recovery –R.O.I. Digital  (SILVER)
• Chas Everitt Search Campaign – Saatchi & Saatchi Synergize (SILVER)
• FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA – The-Media-Image (BRONZE)
• Capitec | Credit Acquisition Campaign – PHD Media South Africa (BRONZE)
• Sun International SEO Campaign – Quirk (BRONZE)
• Direct Axis Illumination Campaign – Rogerwilco (BRONZE)

Publisher Trade Marketing Campaign

• Sony E3 Experience powered by Sony Experia Z2 – Burn Media (BRONZE)
  Collaborators: MediaCom

CORE AWARDS: Email Marketing

Email Campaign

• What’sForDinner Wigwam – Liquorice  (BRONZE)

Email Publication

• Spree.co.za Newsletters – Spree.co.za  (SILVER)
• First Thing & Weekend Thing Newsletter – Daily Maverick (SILVER)

CORE AWARDS: Social, Community & PR

Social Media Campaigns

• Get me to 21 – Lowe and Partners Cape Town  (SILVER)
  Collaborators: GSDH/Digital Match Creative/Resource Agency
• The Penguin Run – Utopia (SILVER)
  Collaborators: OUTSRC – Web developer

Social Media Properties

• FNB Ideas Can Help – Gloo  (SILVER)
• SuperSport social media – DStv Digital Media  (BRONZE)
  Collaborators: Levergy/Neo@Ogilvy
• Chamber of Mines South Africa: What’s yours is mined – Quirk (BRONZE)

Use of User-Generated Content

• FNB Ideas Can Help – Gloo  (GOLD)
• Design Indaba, ABSA Sponsorship – Make Think Become Did – BNRY & Jupiter Drawing Room Johannesburg (SILVER)

CORE AWARDS: Application & Tools

Browser-Based Software

• News24 Elections Maps – 24.com   (GOLD)
• OMO Fast Kids – Liquorice (SILVER)
• Vicinity Adserver Platform – Vicinity (BRONZE)
  Collaborators: Group M/Native/OMG/Mediashop/PHD/Yonder/Lighthouse.
• WeChatBuilder – Swipe Interactive (BRONZE)

Games and Gamification

• Ride Epic – Injozi (SILVER)
• Smuggle the Rainbow. Taste the Rainbow. – DDB South Africa (BRONZE)
  Collaborators: B4Shaw/The Digital Union/Egg Films
• PoloTag – OgilvyOne South Africa (BRONZE)
  Collaborators: Ogilvy & Mather Cape Town/Ogilvy PR Cape Town/Geometry Global/South Africa Motion City Films
• What’sForDinner Trolley Dash – Liquorice & Mindshare (BRONZE)

CORE AWARDS: Integrated/Mixed Media

Data-Inspired Creative

• News24 Elections Maps – News24 (BRONZE)

Digital Installations and Activations

• The Penguin Run – Utopia (SILVER)
  Collaborators: OUTSRC – web developer
• Chocnology – NATIVE VML (SILVER)
  Collaborators: Niki Hattingh/Elise Ruddle/MEC – Media/Theunis Uys/Soft Light City/Bouffant/Stefan Hurter
• Dinnercam – Society/Atmosphere/King James Group (BRONZE)
  Collaborators: ThingKing
• Design Indaba, ABSA Sponsorship – Make Think Become Did – BNRY & Jupiter Drawing Room Johannesburg (BRONZE)
• PoloTag – OgilvyOne South Africa (BRONZE)
  Collaborators: Ogilvy & Mather Cape Town/Ogilvy PR Cape Town/Geometry Global/Motion City Films

Integrated Multi-Platform Campaign

• One Rand Man – King James Group/Society/Atmosphere (GOLD)
  Collaborator: Rob Smith
• FNB League of Innovators – Gloo (SILVER)
• Comedy Central “Own a Piece of South Park” – OgilvyOne Cape Town (SILVER)
  Collaborators: Hogarth Cape Town
• BMW 2 series – Gloo & Vizeum (SILVER)
• Smuggle the Rainbow. Taste the Rainbow. – DDB South Africa (BRONZE)
  Collaborators: B4Shaw/The Digital Union/Egg Films

Integrated Mobile Campaign

• BMW 2 series – Gloo & Vizeum (GOLD)
• PoloTag – OgilvyOne South Africa (SILVER)
  Collaborators: Ogilvy & Mather Cape Town/Ogilvy PR Cape Town/Geometry Global/Motion City Films

CORE AWARDS: E-Commerce

E-Commerce Site

• Unilever Deals – Thumbtribe (SILVER)
• Spree.co.za – Spree.co.za (BRONZE)

CORE AWARDS: Mobile

Mobile Application/Tool

• Bookly – NATIVE VML  (GOLD)

Collaborators: Stefan Hurter

• News24 Elections – 24.com (SILVER)
• Vodacom “Java App” – Lighthouse and Gloo (BRONZE)

Mobile Publication

No awards

Mobile Site

• Soccer Laduma – Swipe Interactive (SILVER)

Rich Media Advertising for Mobile Devices

No awards

CRAFT AWARDS

Editorial (Media – News, Magazines, Radio and TV Stations/Networks)

• mg.co.za – M&G (SILVER)
• Cerebra Editorial – Cerebra (BRONZE)
  Collaborators: You & Me Design, Consillium Legal
• 947 – Primedia Broadcasting (BRONZE)

UX Design

• Pam Golding Properties Capture – New Media Labs (SILVER)
• Capitec Bank Website – Quirk (SILVER)

Graphic Design

• Meet Your Match – Punk/King James Group (SILVER)
  Collaborators: Narrative Truth/We Love Jam

Tech Innovation

• Blok app: a new tool for off-plan property sales – Formula D interactive (GOLD)
• Amarula 25th Birthday – Liquorice (BRONZE)
  Collaborators: Draft FCB
• Chocnology – NATIVE VML (BRONZE)
• SnappBox – Snapplify (BRONZE)
• Webfluential – Webfluential (BRONZE)
• Anglo American Mining Indaba Interactive Projection Table – HKLM and The Kinetic (BRONZE)
  Collaborators: IXD

Copywriting

• Comedy Central “Own a Piece of South Park.” – OgilvyOne Cape Town (GOLD)
  Collaborators: Hogarth Cape Town
• One Rand Man – Society/King James Group (BRONZE)
  Collaborators: Punk/Atmosphere/Rob Smith

Use of Online Video, Audio and Music

• The Walking Dead iPad Activation – Ireland/Davenport (SILVER)
• Meet Your Match – Punk/King James Group (SILVER)
  Collaborators: Narrative Truth/We Love Jam
• #RoadToRancho – MotionCityFilms (BRONZE)

Newswire

• TEAMtalk Media Newswire – TEAMtalk Media (SILVER)

Research and Insights Projects

• Vaseline Skin Analysis In 60 Seconds – Liquorice (BRONZE)

INDIVIDUAL & TEAM AWARDS

Best Editorial Team

• ZANEWS – Both Worlds

Best Digital/Media Strategist

• Mike Jones – NATIVE VML

Best Creative/Designer/Copywriter/Content Writer

• Emile Rohlandt – Hellocomputer

Best Young Gun

• Joe Crann – Soccerladuma

Best Community Manager/Social Media Marketer

• Keenan Harduth – Cerebra

Best Account/Client Service Manager

• Estelle Visser – Saatchi & Saatchi Synergize

Best Search Marketer

• Brett Pringle – Rogerwilco

Best Journalist

• Richard Poplak – Daily Maverick

Best Editor

• Branko Brkic – Daily Maverick

Best Blogger

• Diary of a Zulu Girl

Best Ad-Ops Team

• MECGroup Ad Ops – MECGroup

SPECIAL HONOURS AWARDS

Best Agency

• Gloo

Best Publisher

• EYEWITNESS NEWS

Best Marketing Organisation

• Unilever

Best Individual Contribution

• Fred Roed – World Wide Creative

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