by Herman Manson (@marklives) As many of the better-known independent agency brands continue to join global agency networks, a new generation of challenger agencies are aiming to take their places — agencies you have probably never heard of. But will. Hero is one such agency in South Africa.
Category archives: Adland
Joe Public exits Cape Town
by Herman Manson (@marklives) Joe Public is exiting Cape Town, Joe Public South Africa chief executive officer Gareth Leck has confirmed. The group launched a Cape-based agency called Joe Publicⁿ in June 2013, under the leadership of executive creative director Leon Jacobs and MD Franco Raffa.
The Assegai Awards — all the 2014 winners!
The 2014 Assegai Awards winners were announced on Thursday evening, 6 November 2014.
Ogilvy Joburg nabs Alistair Mokoena from FCB
by Herman Manson (@marklives) Alistair Mokoena, managing director at FCB Johannesburg, is leaving the agency to join Ogilvy Johannesburg as MD.
Creation: Pitch perfect
by Artwell Nwaila (@artwelln) Pitching is by far the most daunting practice for any new or seasoned creative. We do it when we apply for a job, when we share ideas with the CD and, most importantly, when we want to sell ideas to the almighty client.
WPP statement: Ogilvy & Mather has acquired Gloo Digital Design
WPP announces that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired Gloo Digital Design, an award-winning South African digital design agency specialising in creative campaign solutions for all sectors across the digital media space.
Beyond Borders: Measurability on the African continent
by Craig Page-Lee (@cpl_ignite) Who will be first out of the starting blocks in the race to mine the new “gold” of raw data on the continent? The media owners? The media agencies? The telecommunications companies? Or possibly a combination of all — something that I believe will be best for the industry?
The Ad Exec: The diminishing returns of pitch culture
by Tom Fels (@thomasfels) I was astounded to see the launch of a new pitch app in the Netherlands — built by an agency — that assists clients to select a roster of prospective agencies. To my mind, it is an accelerator of a type of pitch culture in which clients are trading multiple agencies’ time, expertise and energy for short-term gain.
Gallery: Pendoring 2014 — overall and gold winners
The 2014 Pendoring Advertising Awards were held on Friday evening, 24 October 2014, at Vodacom World in Midrand, Johannesburg. Here is a gallery of the overall and gold Pendoring winners. Congratulations to all!
Pendoring Advertising Awards — all the 2014 winners!
The 2014 Pendoring Advertising Awards winners were announced on Friday evening, 24 October 2014. In total, 25 silver and eight gold Pendoring trophies were awarded.