The 2014 Pendoring Advertising Awards winners were announced on Friday evening, 24 October 2014. In total, 25 silver and eight gold Pendoring trophies were awarded. [View a gallery of overall and gold winners here.]
Joe Public maintained its status as the Pendoring leader over the past few years with three silver and one gold Pendoring. Ninety9Cents Communications took four silver Pendorings. OPENCO – The Open Collaboration, won one gold and two silver Pendorings.
Ogilvy & Mather Johannesburg won a one silver and one gold Pendoring and FCB 1886 won two silver Pendorings. Blink Stefanus clinched a gold trophy for his “Blink Projek” entry in the live events, activations and direct communications category.
FCB Johannesburg won a silver and a gold Pendoring and Black River F.C. won one gold Pendoring. M&C Saatchi Abel Cape Town bagged two silver Pendorings and Native VML, TBWA\Hunt\Lascaris Johannesburg, DDB South Africa and The Jupiter Drawing Room Johannesburg each took home one silver Pendoring each.
King James Cape Town won a gold Pendoring in the truly South African television category (with The Reader for Bell’s Whisky)and a silver in the truly South African Craft category for cinematography. At the end of the evening King James Cape Town was also crowned the overall winner in the Truly South African category with the Umpetha award.
North-West University (NWU) won two silver and one gold Pendoring. Judy Kriel of NWU was chosen as the overall winner in the Student category with her work for MK entitled “MK-Sosiaal”. Student entries from the University of Johannesburg and Vega School of Brand Leadership in Cape Town each received one silver Pendoring.
Winners of the 2014 Pendoring Advertising Awards:
TELEVISION/CINEMA (with a production budget less than R600 000) – Sponsored by kykNET
No Award
NON-BROADCAST VIDEO& FILM
Silver
Title: Zander
Agency: Ogilvy & Mather Johannesburg
Advertiser: Pendoring 2013
RADIO
Silver
Title: Hoekslypers
Agency: FCB 1886
Advertiser: Cell C
Silver
Title: Watsê die Jakkals?
Agency: FCB 1886
Advertiser: Cell C
NEWSPAPERS – Sponsored by ADS24
No Award
MAGAZINES
No Award
POSTERS
Silver
Title: Hardloop, Heelal, Hakskene(Campaign)
Agency: Joe Public
Advertiser: Produce Sound
Silver
Title: Blaaskans Bederwers (Swembad, Restourant)(Campaign)
Agency: OPENCO -The Open Collaboration
Advertiser: World Leisure Holidays
DIGITAL & INTERACTIVE COMMUNICATION – Sponsored by Media24
Silver
Title: #YourLegendLivesOn
Agency Ninety9Cents Communications
Advertiser: Tassenberg
ORIGINAL AFRIKAANS – Sponsored by ATKV
Gold
Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound
Silver
Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape
RETAIL
Silver
Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape
Silver
Title: Hotel, Kegelbal (Campaign)
Agency: FCB Cape Town
Advertiser: Musica
CRAFT
Gold
Craft: Illustration
Title: BlaaskansBederwers(Swembad)
Agency: OPENCO -The Open Collaboration
Advertiser: World Leisure Holidays
Silver
Craft: Illustration
Title: Droomvakansie, Droomkar, Droomloopbaan (Campaign)
Agency: Joe Public
Advertiser: Lovers Plus
Silver
Craft: Illustration
Title: BlaaskansBederwers (Restourant)
Agency: OPENCO – The Open Collaboration
Advertiser: World Leisure Holidays
COMMUNICATION DESIGN
No Award
LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION
Gold
Title: Die Blink Projek
Agency: Blink Stefanus
Advertiser: Blink Stefanus
TRULY SOUTH AFRICAN – TELEVISION
Gold
Title: Picnic, Wedding (Campaign)
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoiceDStv
Gold
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell’s Whisky
Gold
Title: Giving
Agency: Black River F.C.
Advertiser: First for Women
Silver
Title: Coke Bobby
Agency: FCB Johannesburg
Advertiser: Coca-Cola Southern Africa
TRULY SOUTH AFICAN – RADIO
Silver
Title: Môre Oompie, Afrikaners is Plesierig, Jan Pierewiet (Campaign)
Agency: DDB South Africa
Advertiser: Wrigley Orbit
TRULY SOUTH AFRICAN – CRAFT
Silver
Craft: Illustration
Title: Mountains, Township, Football, Beach (Campaign)
Agency: The Jupiter Drawing Room Johannesburg
Advertiser: Safari Braai Products
Silver
Craft: Cinematography
Title The Reader
Agency: King James Cape Town
Advertiser: Bell’s Whisky
TRULY SOUTH AFRICAN – GENERAL
Gold
Title: A Rainbow for the Rainbow Nation
Agency: FCB Johannesburg
Advertiser: Coca-Cola Southern Africa
Silver
Title: Be the Most Famous You
Agency: TBWA\Hunt\Lascaris Johannesburg
Advertiser: The Loeries Awards
Silver
Title: Cinemark Experience
Agency: Joe Public
Advertiser: Cinemark
Silver
Title: Fossil Biscuits
Agency: M&C Saatchi Abel Cape Town
Advertiser: IZIKO Museums of South Africa
Silver
Title: World AIDS Day WiFi
Agency: M&C Saatchi Abel Cape Town
Advertiser: MWEB
TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN
Silver
Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg
Silver
Title: KeYona
Agency: Native VML
Advertiser: Nedbank
STUDENTS
STUDENTS – TRADITIONAL MEDIA
No Award
STUDENTS – CRAFT
Silver
Craft: Typography
Title: KolonialeBliksem Rhodes
Tertiary Institution: University of Johannesburg
Product/Service: KolonialeBliksemLettertipes
Student: Osmond Tshuma
STUDENTS – INTEGRATED CAMPAIGN
Silver
Title: Boksem-bier
Tertiary Institution: North-West University
Product/Service: Boksem Bier
Student: Janus Badenhorst
Silver
Title: MK NooitAlleenNie
Tertiary Institution: North-West University
Product/Service: MK
Student: Anja Kocks
STUDENTS – TRULY SOUTH AFRICAN – GENERAL
Silver
Title: Moustache, Jeans, Hair (Campaign)
Tertiary Institution: Vega School of Brand Leadership Cape Town
Product/Service: Lion Matches
Students: Michael Southey, Robyn Newham, Liezl Fourie
STUDENTS – TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN
Gold
Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK SosialeTelevisie
Student: Judy Kriel
UMPETHA AWARD
Category: Truly South African: Television
Title: The Reader
Agency: King James Cape Town
Advertiser: Bell’s Whisky
OVERALL STUDENT WINNER
Student: Judy Kriel
Category: Truly South African: Integrated Campaign
Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK Sosiale Televisie
PRESTIGE AWARD
Not Awarded
Congrats to the winners. Always feels good to win but I struggle to understand the relevance of this award show. It made sense when it was celebrating Afikaans work. Today that’s a little racist right? So they’ve added categories to include all our beautiful languages and
cultures. But that’s the Loeries. Just combine the two. Make the Pendorings a category within the Loeries or if you’re brave enough only accept non English entires. Honestly guys, you have a truly South African category? What agency would create work for South African consumers that’s not truly South African? That is THE very essence of The Loerie Awards.