by Jerry Mpufane (@JerryMpufane) The face of the advertising industry is its creativity. Our ability to create, however, goes beyond the work. It is important to remember that creativity is defined by more than just the work we produce.
Category archives: Adland
Ireland/Davenport creates VIRUS, new digital division
by Herman Manson (@marklives) Ireland/Davenport is expanding its digital capabilities with the launch of VIRUS, its new digital specialist agency. VIRUS combines existing in-house talent with the yet-to-be announced acquisition of a digital agency.
R/GA in Cape Town by late 2015/early 2016
by Herman Manson (@marklives) A new R/GA office in Cape Town is definitely on the international ad agency’s roadmap but it is probably a late 2015/early 2016 endeavour. This is according to Barry Wacksman, global chief growth officer at R/GA.
The Switch: Respect money
by Alistair Mokoena (@AlistairMokoena) The focus of this month’s piece is on the role that money plays in souring good client-agency relationships. Let’s face it, no matter how clear-cut the contractual provisions that deal with money are, money still makes us fight.
Y&R Labstore launched in South Africa
by Herman Manson (@marklives) Y&R South Africa (part of WWP) has launched a new retail and shopper marketing specialist — Y&R Labstore — into the South African market. Labstore is Y&R Advertising’s new global retail and shopper marketing network that already operates in 20 markets.
Creation: Why I don’t do group brainstorming
by Artwell Nwaila (@artwelln) The creative world lives for group brainstorming; once a big brief comes in, the whole team is called in to one room to bounce ideas around. This is probably true as the practice was created by an ad executive in the 1940s. For me, this is the wrong way to harvest fresh ideas.
AdForum Worldwide Summit NYC: R/GA to open in Cape Town
by Johanna McDowell (@jomcdowell) NEW YORK: The 2014 AdForum Worldwide Summit in New York City is done and dusted, and the highlights from Day 5, Friday 10 October, 2014, include the news that R/GA is to open in Cape Town!
AdForum Worldwide Summit NYC: Lowe rebuilding SA offering
by Johanna McDowell (@jomcdowell) NEW YORK: Breakfast with Lowe and Partners was how we began Day 4 of the 2014 AdForum WorldWide Summit in New York City. CEO Michael Wall, informed us of the renaissance that Lowe is going through, as well as the various structural changes in the work.
AdForum Worldwide Summit NYC: Africa is DDB’s next major growth area
by Johanna McDowell (@jomcdowell) NEW YORK: Day 3 of the 2014 AdForum Worldwide Summit in New York City was a spectacular day where we, as consultants, were exposed to work of a world-leading quality in our industry. It is extraordinary how talented the advertising community is and how adaptable.
AdForum Worldwide Summit NYC: Search, competition for best talent continue
by Johanna McDowell (@jomcdowell) NEW YORK: Day 2 of 2014 AdForum Worldwide Summit in New York City was a big day for us, as we saw three industry leaders during its course: Maurice Levy, CEO of Publicis Groupe, Arthur Sadoun, CEO of Publicis Worldwide and Gustavo Martinez, global CEO of J Walter Thompson.