by Herman Manson (@marklives) A new R/GA office in Cape Town is definitely on the international ad agency’s roadmap but it is probably a late 2015/early 2016 endeavour. This is according to Barry Wacksman, global chief growth officer at R/GA.
Wacksman confirmed that a number of new offices are in the works over the course of the next year, but the proposed Cape Town office hasn’t reached the formal planning stage yet. The timing may change, depending upon some clients’ needs that are emerging, particularly with Samsung, he says, but it is too early to know definitively if this will speed things up.
News of a future Cape Town office for R/GA broke at the 2014 AdForum Worldwide Summit in New York City late last week.
R/GA is an international ad agency headquartered in New York, with additional offices in Austin, Chicago, Los Angeles, Portland, San Francisco, Buenos Aires, São Paulo, Bucharest, London, Stockholm, Singapore and Sydney. It is part of the Interpublic Group (IPG).
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