by Herman Manson (@marklives) Publicis Groupe has acquired independent agency Machine and is merging it with Publicis Worldwide South Africa to establish Publicis Machine. Publicis Groupe is currently reinvigorating its South African and African business through a number of acquisitions.
Category archives: Adland
Motive: Will work that’s won internationally do well at Loeries?
by Jake Bester (@BI9PUN) As a result of a poorer showing by South Africa internationally this year — in volume only, I must add — those who have won abroad might be feeling pretty confident coming into the 2014 Loeries, as there is less big work to compete against. My experience says: “Don’t.”
Loeries finalists: Africa & Middle East, Integrated Campaigns & more
by MarkLives (@marklives) The Loerie Awards has updated its list of finalists for 2014. Our table includes the finalists we announced on Monday, 15 September 2014.
Loeries finalists: Digital, social, mobile & student work
by MarkLives (@marklives) The Loerie Awards has announced its first set of finalists for 2014.
Creation: A quick guide to pissing off creatives
by Artwell Nwaila (@artwelln) In April 2013, Harvard Business Review published an article by Dr Tomas Chamorro-Premuzic, titled “Seven Rules for Managing Creative People”. I could go on for days about this crazy article but instead have chosen to provide seven more ways to piss off creatives.
Collaborative agency We are BOB wants to change adland
by Herman Manson (@marklives) A group of specialist agencies has come together under a single roof to establish collaborative agency, We are BOB. Members give up 15% of their revenue to the collective. So far, the collaborative agency has a staff count of 72.
The Switch: Passion’s role in advertising
by Alistair Mokoena (@AlistairMokoena) Every agency claims to be a collection of passionate creative souls. Every client claims to be passionate about its brands. Agency-performance contracts stipulate that agencies must show passion for client business, brands and services. But nowhere have I come across an explanation for what it means to be passionate.
Beyond Borders: Ebola — a challenge to brands
by Craig Page-Lee (@cpl_ignite) What are global brands doing to help address the outbreak of Ebola in Africa? Why have I not seen any major communications interventions by global brands on this topic — conversations in support of, in sympathy for, and providing relevant and purposeful information to those in the thick of it?
MetropolitanRepublic Cape Town to close
by Herman Manson (@marklives) MetropolitanRepublic has issued a statement announcing the closure of its Cape Town office. “In a refocusing of its business interests following client demand and resultant opportunities, integrated creative advertising agency MetropolitanRepublic has decided to close its Cape Town branch and open additional branches in new markets on the African continent,” reads the announcement.
Mortimer Harvey launches Cairo office
by Herman Manson (@marklives) Mortimer Harvey has opened a regional office in Cairo, Egypt. Instead of buying its way into African markets, the independent full-service agency intends to establish and grow on the ground, and offer clients access to a team of senior marketers with experience in launching and building brands in Africa.