by MarkLives (@marklives) The Loerie Awards has announced its first set of finalists for 2014.
| AM10A: Africa & Middle East – Ubuntu Award | |||
|---|---|---|---|
| ENTRANT | TITLE | BRAND | PRODUCT |
| JERICHO ADVERTISING | SUNLIGHT RAY OF HOPE | Unilever | SUNLIGHT 2 IN 1 |
| IN1A: Digital & Interactive – Internet Advertising | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Aqua / Wunderman | Selfie Banner | MTN | Brand |
| Gloo Digital Design | FNB League of Innovators | First National Bank | FNB League of Innovators |
| Gloo Digital Design | MINI “The New Original” – Test Drive | MINI | The New Original |
| Ireland/Davenport | War Is Not A Game | The Ditsong National Museum of Military History | The War Museum |
| Lowe Cape Town | Better World, Guantanamo Bay | Independent Newspapers | Cape Times |
| Lowe Cape Town | Better World, Robben Island | Independent Newspapers | Cape Times |
| M&C Saatchi Abel | Heineken Dropped | Brandhouse Beverages | Heineken |
| Quirk Cape Town (Pty) Ltd | Hungry Lion Bigger Burger Banner | Hungry Lion | Double Big Boss Burger |
| Y&R South Africa | MEETING REMINDER | LAND ROVER | 2014 DISCOVERY |
| IN1B: Digital & Interactive – Email marketing | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Gloo Digital Design | PUMA Trac | PUMA | PUMA Trac |
| Ireland/Davenport | Confidential E-mail | Right2Know | Right2Know |
| Joe Public | Born To Run | Mercedes-Benz | Commercial Vehicles – Vans |
| MACHINE Agency | Naughty pics | Heat Magazine | Heat Magazine |
| MACHINE Agency | Proposal | Heat Magazine | Heat Magazine |
| MACHINE Agency | More Than Just Friends | Heat Magazine | Heat Magazine |
| IN1C: Digital & Interactive – Website | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| Gloo Digital Design | SPUR “Kids portal” | SPUR Group | Kids Portal |
| Pier2Pier | Merchants Online | Merchants on Long | African Concept E-Store |
| Pier2Pier | C&C Milano | C&C Milano | International Textile E-Store |
| Quirk Cape Town (Pty) Ltd | Capitec Bank Website | Capitec Bank | Capitec Bank Website |
| IN1D: Digital & Interactive – Microsite | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| BNRY and Jupiter Drawing Room Johannesburg | Make Think Become Did | ABSA | ABSA Design Indaba Sponsorship |
| Connect Joe Public | Interactive Wall Garden | Yuppiechef | Eat for the Earth |
| Geometry Global (Pty)Ltd | Drymageddon | Revlon South Africa | Mitchum |
| Injozi | Ride Epic | Tracker | Ride Free |
| King James Group | Be Safe Out There | Santam | Insurance |
| King James Group | King Of Flavour | Brandhouse | Johnnie Walker |
| Liquorice | Extra Cold Music | Castle Lite | Castle Lite Website |
| Ogilvy & Mather Cape Town | Land of quattro® | Audi | Land of quattro® |
| Ogilvy & Mather Cape Town | What could be as thrilling as driving the New Golf R. In Sweden. On ice? | Volkswagen | Golf R |
| Ogilvy & Mather Johannesburg | Election Quiz | Comedy Central | Comedy Central |
| OgilvyOne | KFC Zinger Double Down | KFC | Zinger Double Down |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| IN1E: Digital & Interactive – Social Media | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Aqua / Wunderman | Worlds longest share | MTN | Brand |
| Base2 | Absa April Fools’ 2014 | Absa Bank | Sponsorship |
| DDB South Africa | Smuggle the Rainbow. Taste the Rainbow. | Wrigley | Skittles |
| DDB South Africa | Say Goodbye to Serious | Unilever | Wall’s Ice-cream |
| Havas Worldwide Johannesburg | The Great Debate | One Young World | One Young World |
| J. Walter Thompson Cape Town Pty Ltd. | Pass The Parcel | Kalahari.com | Kalahari.com |
| King James II | Pilgrimage | Metro FM | The 13th Metro FM Music Awards |
| Liquorice | The World’s Shortest CV | Sanlam | SanlamUP Graduate Recruitment |
| Liquorice | SA’s First Twitter Auction | Unilever | Magnum Pink and Black |
| Liquorice | #SkyDine | Unilever | Robertsons |
| M&C Saatchi Abel | Heineken Dropped | Heineken | Heineken |
| M&C Saatchi Abel | The Street Store | The Haven Night Shelter on Napier | The Street Store |
| Net#work BBDO | Secret Menu | Chicken Licken | Secret Menu |
| Quirk Cape Town (Pty) Ltd | Savanna Serenades | Savanna | Savanna |
| Saatchi & Saatchi South Africa | Project Trapped | PharmaDynamics | Efferflu C Immune Booster |
| Society, Atmosphere Communications | MWEB #Dinnercam | MWEB | MWEB Uncapped Wifi |
| The Jupiter Drawing Room (South Africa)Johannesburg | Make Think Did | Absa | Sponsorship |
| Thirtyfour | Beame Brings Back the Things You Love | Mix Telematics | Beame |
| Utopia | The Penguin Run | BirdLife South Africa | Save Our Seabirds Festival |
| IN2A: Digital & Interactive – Mobile Advertising | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Gloo Digital Design | MINI JCW | MINI | MINI JCW |
| M&C Saatchi Abel | World AIDS Day WiFi | MWEB | MWEB WiFi |
| Tequila Johannesburg Advertising | New spin on things | Appletiser | Appletiser Slender Can |
| XB1A: Ubuntu Award | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Exclusive S.E.E.D Library | Exclusive Books | Exclusive Books |
| Launch Factory | Vodafone Healthline by Launch Factory | Vodafone | Healthline |
| NATIVE VML | bookly | Modjaji Books | bookly |
| Ogilvy Public Relations South Africa | Faces of Hope | KFC South Africa | Add Hope |
| Y&R South Africa | SCRUMPTIOUS COOKIES PACKAGING | KHAYELITSHA COOKIES | SCRUMPTIOUS COOKIES |
| YA1A: Student – TV, Cinema & Internet Commercials | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AFDA The South African School of Motion Picture Medium and Live Performance | Companion | Ster Kinekor – Vision Mission | Companion |
| Red&Yellow School | Cowbells | First National Bank | First National Bank |
| YA1B: Student – Motion Graphics | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Bronte’s Story | Bronte’s Story | Bronte’s Story Title Sequence |
| AFDA The South African School of Motion Picture Medium and Live Performance | Wegkruipertjie | Short Film – Animation | Wegkruipertjie |
| AFDA The South African School of Motion Picture Medium and Live Performance | Rift | Short Film | Rift |
| North-West University | Creep TV | Creep TV | Creep TV |
| North-West University | EL Hannez | EL Hannez | Self-Promotional |
| North-West University | Ubuzu | Ubuzu | Ubuzu Font |
| The Open Window School of Visual Communication | JACK | JACK | JACK |
| The Open Window School of Visual Communication | MILE HIGH CLUB | MILE HIGH CLUB | MILE HIGH CLUB |
| YA3A: Student – Newspaper & Magazine Advertising | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising | Adam | Kruger Park | Kruger Park |
| AAA School of Advertising | Hansel and Gretel | Post-it | Post-it |
| AAA School of Advertising | Doll | Post-it | Post-it |
| AAA School of Advertising | Eve | Kruger Park | Kruger Park |
| AAA School of Advertising | Hef | Post-it | Post-it |
| AAA School of Advertising | Family | Disprin Headache Tablets | Disprin Headache Tablets |
| AAA School of Advertising Cape Town | Soft Serve | Comfort | Comfort Pure Concentrated Fabric Conditioner |
| AAA School of Advertising Cape Town | Sandisk Telescope | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Disprin. Headache Surprise 1. | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Disprin. Headache Surprise 2. | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Disprin. Headache Surprise 3. | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Sandisk 2. Carousel Of The Mind. | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Sandisk Octopus | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Sandisk1. A Rampant Wildfire | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Air Combat | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Early Morning Cheetah | Serengeti | Serengeti Balloon Safaris |
| AAA School of Advertising Cape Town | DRB | Eno Fruit Salt | Eno Fruit Salt; Orange Flavour |
| AAA School of Advertising Cape Town | Pantomime Legs | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Party Tricks | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Blender | Sandisk | Secure Data Storage |
| AAA School of Advertising Cape Town | Grinder | Sandisk | Secure Data Storage |
| AAA School of Advertising Cape Town | Clown | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Sandisk 3. Sand Through An Hourglass.. | Sandisk | Sandisk Safe Data Storage |
| AAA School of Advertising Cape Town | Submarine Attack | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Trench Warfare | Disprin | Disprin Extra Strength |
| AAA School of Advertising Cape Town | Fish Eagle | Serengeti | Serengeti Balloon Safaris |
| AAA School of Advertising JHB | Equal Playing Field – Coloured | Scrabble | Scrabble |
| AAA School of Advertising JHB | Equal Playing Field – Doctor | Scrabble | Scrabble |
| Red&Yellow | Plug Bomb | Exclusive Books | DIY Books |
| Red&Yellow | Wooden Lock | Sadolin | Wood Protection |
| Red&Yellow School | Pestered Pets: Missy | Toys R Us | Toys R Us |
| Red&Yellow School | Pestered Pets: Gunther | Toys R Us | Toys R Us |
| Red&Yellow School | Myths & Legends: Fountain | Cape Town Tourism | Table Mountain Cable Way |
| Red&Yellow School | Casino | Casteel De Goede Hoop | Casteel De Goede Hoop |
| Red&Yellow School | Foreign Attractions: Paris | Robben Island | Robben Island Tours |
| Red&Yellow School | Foreign Attractions: Sydney | Robben Island | Robben Island Tours |
| Red&Yellow School | Foreign Attractions: New York | Robben Island | Robben Island Tours |
| Red&Yellow School | Myths & Legends: Unicorn | Cape Town Tourism | Table Mountain Cable Way |
| Stellenbosch Academy of Design and Photography | Low Fat : Sumo | Roka Chinese Instant Noodles | Roka Chinese Instant Noodels, Regular or Low fat |
| Stellenbosch Academy of Design and Photography | Low Fat: Geisha | Roka Chinese Instant Noodles | Roka Chinese Instant Noodles = Low Fat 2 |
| Stellenbosch Academy of Design and Photography | Correction Tape | Tipp-Ex | Tipp-Ex |
| VEGA | Kisses Mamps | NetFlorist | NetFlorist.co.za |
| VEGA | Pit Bull | NetFlorist | NetFlorist.co.za |
| Vega School of Brand Leadership | Love Big Z | Netflorist | Netflorist |
| Vega School of Brand Leadership | Frodo | Act 2 Popcorn | Act 2 Popcorn |
| Vega School of Brand Leadership | Under the Sea | Unilever | Domestos – Save our Seas |
| YA3B: Student – Posters | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | The Dreamatorium | Sleep Cycle | Infographic on Dreaming |
| AAA School of Advertising Cape Town | Pictured Thoughts | Personal | Posters on the creative thought process |
| AAA School of Advertising JHB | Zumba | Virgin Active | Virgin Active Zumba Classes |
| Cape Peninsula University of Technology | Struggle and Never Succeed | Nicro | Infographics |
| Cape Peninsula University of Technology | They Cry for More | Nicro | Infographics |
| Red &Yellow School | The Body Shop Effect: Shea Body Butter | The Body Shop | Shea Body Butter |
| Red &Yellow School | The Body Shop Effect: Lipstick | The Body Shop | Colour Crush Lipstick |
| Red &Yellow School | The Body Shop Effect: Drops of Youth | The Body Shop | Drops of Youth |
| Stellenbosch Academy of Design and Photography | Read The Classics | Exclusive Books | Exclusive Books |
| Stellenbosch Academy of Design and Photography | Groomed to Serve | The Private Hotel School | The Private Hotel School |
| Stellenbosch Academy of Design and Photography | Groomed to Serve | The Private Hotel School | The Private Hotel School |
| YA3C: Student – Outdoor, Collateral & Alternative Media | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Poppable Billboard | Beacon | All-Sorts |
| Stellenbosch Academy of Design and Photography | Spike it Gel | L’Oreal | L’Oreal Hair Gel |
| Stellenbosch Academy of Design and Photography | Rescue Horses | SPCA | SPCA Rescue Horses |
| The Open Window School of Visual Communication | Know-It-Wall | Know-It-Wall | Know-It-Wall |
| Vega School of Brand Leadership | Take a Ticket | Organ Donor Foundation | Social Awareness |
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