by DK Badenhorst. It would seem that the revolutionary mantras of sporting brands can capture the sentiment of modern-day South Africa. But did we at some point forget to turn the Revolution Machine off after we finally got our democracy or is there something deeper at work?
Category archives: Adland
TBWA plans up to six acquisitions
by Herman Manson (@marklives) TBWA is looking at as many as six more acquisitions spread out over the next four quarters, says Derek Bouwer, CEO at TBWA\South Africa. At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers. It also increased its stake in marketing agency Openco to 51% from a previous holding of 30%.
The Business of Business: Advertising is good for business
by Jerry Mpufane (@JerryMpufane) Clients have a responsibility to ensure that the ad industry thrives and succeeds. A prosperous advertising industry is good for brands. This is inherent in the nature of the industry’s services to clients, being that of stimulating demand for products and services.
EXCLUSIVE: Brand SA appoints challenger agency to digital account
by Herman Manson (@marklives) Brand South Africa has appointed AVATAR, effective 1 September 2014, to take on its digital advertising account. The challenger agency beat a field of some 80 interested agencies that were shortlisted to a count of 24.
From flyers to through the line, and how Artifact landed Domino’s
by Herman Manson (@marklives) The story of Artifact Advertising is one of entrepreneurial tenacity, a couple of near-misses and, finally, a series of success that is quickly putting the agency on the map.
Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’
by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.
The Millennial: The employee of the future
by Faheem Chaudhry (@FaheemChaudhry) Simply having creative ideas isn’t enough. Ideas are like voices; everyone has one. We need to have a thorough understanding of how ideas will evolve and engage in different ways at different times in the consumer journey.
The Ad Exec: Inside the agency — working hard vs smart
by Tom Fels (@thomasfels) Working smart and working hard are far from the same thing — it’s actually hard to work smart and, as an agency leader, it’s often even harder to ingrain a culture of behavioural excellence throughout an organisation.
Publicis Groupe’s Digitas LBi buys Liquorice
by Herman Manson (@marklives) Digitas LBi, part of Publicis Groupe, has acquired digital agency Liquorice. Liquorice will form part of Digitas LBi’s Middle East & Africa region but will retain its own brand identity.
Creation: Design isn’t hipster propaganda
by Artwell Nwaila (@artwelln) Can design really change how we look at the world or is it some more hipster fairy-dust mumbo-jumbo? My goal today is to prove that the hipsters are correct. Design is about solving problems; it’s about communication; and it’s about impact.