by MarkLives (@marklives) Julian Ribeiro is the new CEO of Lowe South Africa. Ribeiro earlier this month announced that he had left Ogilvy & Mather Johannesburg after eight years as CEO. Both the Cape Town and Johannesburg offices of Lowe will now fall under him.
Category archives: Adland
The Millennial: Start-up or step up?
by Faheem Chaudhry (@FaheemChaudhry) From graduates to those who have been in the industry for several years, many youngsters in advertising often find themselves at a crossroads: should they work at a small/specialist agency or one of the bigger players in the game?
Motive: Feed a Child and the cost of getting cultural language wrong
by DK Badenhorst. There is no way to tell the story of starving children in a lovely way. There is just no nice way of saying ‘millions of children eat less than a domestic dog’. But a cultural understanding of your market will make you aware of any minefield you’re heading into. And don’t assume that, because you are from the place, you’ll know.
Publicis buys Prima Integrated Marketing
by Herman Manson (@marklives) Publicis Groupe has just announced several acquisitions in emerging markets in Latin America and Africa. Locally, it has acquired South African below-the-line digital agency, Prima Integrated Marketing (Prima), which was founded in 1994 and employs 50 people. Clients include Adidas, BMW, MINI and Virgin Active.
Ogilvy apologises for, withdraws controversial Feed A Child ad
by Herman Manson (@marklives) Ogilvy Cape Town, the agency behind the controversial new Feed a Child campaign, has apologised for giving offence and confirmed that the ad has, in consultation with its client, been withdrawn. The ad showed a wealthy white woman treating a black child like a pet and feeding him bits of food off her plate. In one scene the boy licks her fingers clean. ‘The average domestic dog eats better than millions of children,” the ad concludes. It then urges viewers to make a donation to NGO Feed a Child.
The Word: Less is more
by Mongezi Mtati (@Mongezi) In theory, the more people a brand reaches, the more likely it is to increase sales and grow an evangelist movement that ensures more future sales. But, contrary to popular theory, a recent experiment has shown that, the less you shout, the more people spread your content more effectively.
With 8Bit, bloggers unite for scale, ad spend
by Herman Manson (@marklives) An innovative sales network is emerging to ensure the sustainability of South Africa’s smaller independent publishers and bloggers. 8Bit, started by Tom Kennedy and Richard Hutch, combines the inventory of a number of popular blogs and indy websites in a bid to grab a bigger piece of the online advertising pie.
Heroes & Zeros: best & worst ads of the week
Andy Rice (@ricecommaandy) talks about his best (Olice Communications) and worst (Department of Labour) adverts of the week with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702 (@Radio702). Find out why these brands feature in this week’s Heroes & Zeros webisode.
The Switch: Ethics and profits — the elephant in the room
by Alistair Mokoena (@AlistairMokoena) For an industry that jealously protects self-regulation like the advertising industry does, the role of ethics is paramount. Not only is it critical to shaping the image of our industry in the eyes of our stakeholders, it is simply the right thing to do.
Grey is back, and heading north
by Herman Manson (@marklives) Volcano, an agency that this year entered its 21st year in operation the South African ad industry, has been resisting offers from the multinational networks for years. But, a year ago, WPP suddenly closed down its SA agency for Grey. Negotiations with Volcano started soon afterwards.