by Alistair Mokoena (@AlistairMokoena) Managing a portfolio of accounts is not easy. The answer is a well thought-out portfolio management strategy which recognises that different accounts have different roles to play in the agency’s game plan.
Category archives: Adland
Letter from NY: Not selling out
by Matthew Bull (@StixBull) So, in the end, in this magnificent digital-interfacing world we live in, I decided to say no to our suitors because of a piece of 3.7g card pictured herewith. You see, this card is mine, obviously. But it represents more than just my company name, details and my title; it represents ownership, something so precious only independent owners can appreciate it — or ex-owners.
Freq’ncy Studio moves to Chimelong Water Park, Guangzhou, China [sponsored content]
Sponsored content: Freq’ncy Studio speaks about the sudden move to a waterpark in China.
Indy Ad Exec: Why ad agencies don’t collaborate
by Tom Fels (@thomasfels) Why, in this day and age, in one of the most innovative fields of the economy, are advertising agencies averse to collaborating with their peers? And, given the right circumstances, what amazing new results could be achieved through effective partnering?
Creation: Design contests — a big concern
by Artwell Nwaila (@artwelln) The hype and excitement of design contests very often camouflage that they are usually “on spec”, which presents problems for both creatives and brands.
Telkom goes to DDB
by Herman Manson (@marklives) Telkom has awarded its advertising account to DDB. The tender went out on 14 March 2014 and closed on 8 April. Bidding agencies had to have the capability to operationally support a business with media spend of R25 million per month, according to the tender document.
Allan Gray goes to Ogilvy Cape Town
by Herman Manson (@marklives) Allan Gray has awarded its advertising business to Ogilvy & Mather Cape Town. The business went out to pitch after King James resigned as its agency after 11 years, following its appointment to handle the Sanlam Group advertising and communications account.
Millennial Ad-Grad: Why we’re ambitious and impatient
by Faheem Chaudhry (@FaheemChaudhry) As millennials (generation Y) currently work themselves up through our organisations, they bring new dynamics and challenges for our leaders and managers to deal with. So what are these differences and challenges, and how can managers today deal with the mentality that millennials bring to the workplace?
WPP strikes again, brings GREY back to SA
by Herman Manson (@marklives) GREY has re-entered the South African market. WPP has announced that its wholly-owned operating company Grey has acquired a majority stake in The Volcano Group. GREY exited the local market abruptly in July 2013, when it closed its Johannesburg agency.
The Switch: Do you want a loerie or an ostrich?
by Alistair Mokoena (@AlistairMokoena) The loerie bird has, in essence, become the hallmark of creative excellence in our industry. But what if I told you there is another bird out there, of equal significance? A bird that can teach us a few valuable lessons about running a successful business?