Johanna McDowell attends the 2014 AdForum Worldwide Summit, a “by-invitation-only” programme for agency search and management consultants and global agency CEOs.
Category archives: Adland
OwenKessel merged with Leo Burnett
by Herman Manson (@marklives) OwenKessel, recently bought out by Publicis Groupe, has been merged with Leo Burnett. The new combined agency will be known as OwenKessel Leo Burnett.
The Word: First kiss
by Mongezi Mtati (@Mongezi) The social web, as we’ve learned from countless pictures of kittens, loves all things heart-warming and shares them aplenty, but woe betide any dishonesty. An example of this is the First Kiss video on YouTube, billed as 20 strangers sharing a kiss for the first time, which got the web all a buzz a few weeks ago.
Telkom account again up for grabs
by Herman Manson (@marklives) The Telkom advertising account has been put out to tender. The tender went out on 14 March 2014 and closed 8 April 2014. Bidding agencies must have the capability to operationally support a business with media spend of R25 million per month, according to the tender document.
Cristal’s African awards festival looks East, not South
by Herman Manson (@marklives) There are plenty of ad award shows in the world but few are centred on Africa. In 2013, the Cristal Festival launched an African awards festival to complement its ones in the Europe and Middle East & North Africa (MENA) regions.
Luca Gallarelli: ‘Ogilvy Cape Town has a lot of work to do’
by Herman Manson (@marklives) Luca Gallarelli — who took over as MD of Ogilvy & Mather Cape Town in November 2013, following the departure of Gavin Levinsohn for Australia — believes there remains significant areas for growth and expansion at the agency, which employs 300 people and generates between R100–R120 million in annual revenue.
The Switch: There IS place for the wise and old in adland
by Alistair Mokoena (@AlistairMokoena) All you ad execs who are 50 years and older, please stand up so I may come to you for wise counsel?! One of the things that strikes one when one joins the advertising industry is that it is full of young people, as well as a preponderance of women, just like a pride of lions.
Mike Abel: Start building your ark
by Mike Abel. Now is the moment to develop and adopt aggressive market-share offensive strategies which are specifically ‘tough-time’ friendly.
Indy Ad Exec: Conquering our economy — an agency guide
by Tom Fels (@thomasfels) In many ways, agencies will have to move their sights beyond innovation — those that will reach the highest highs will have invented new ways of working and will have been constant instigators of change, consistently challenging the status quo.
Millenial Ad-Grad: How to land your first job in advertising
by Faheem Chaudhry (@FaheemChaudhry) The first job interview for any young person looking to start her or his professional career is always a daunting task. So what are the core skills we possess as communication professionals that we should use in an interview scenario?