by Faheem Chaudhry (@FaheemChaudhry) As millennials (generation Y) currently work themselves up through our organisations, they bring new dynamics and challenges for our leaders and managers to deal with. So what are these differences and challenges, and how can managers today deal with the mentality that millennials bring to the workplace?
Tag archives: Millenial ad-grad
Millennial Ad-Grad: How to impress in post-recessionary adland
by Faheem Chaudhry (@FaheemChaudhry) ‘Never waste a good recession’ were Warren Buffet’s witty words of advice during the financial downfall of recent years. While this sort of philosophy has become synonymous with his unrivalled investment and business success, many business leaders will argue it’s easier said than done as they still fight the battle to full financial recovery.
As the next generation entering the advertising game, we are entering the industry at a time when marketing budgets are under the spotlight and need to prove their full worth in the boardroom.
This has certain knock on effects on an industry where ad-employment isn’t exactly available in abundance to young people. And for those beginning their first gig, it’s pretty tough out there.
But fear not, my friends. Being in an industry at such a time simply means a greater responsibility on the shoulders of those who will carry it forward. It’s an opportunity to take ownership of the current dynamic, and help steer it to calmer waters. But what are clients and advertising bosses looking for from their next generation? And what will we need to be well versed in to reach advertising stardom?
Here are my thoughts as a member of the next crop.