by Herman Manson (@marklives) A group of specialist agencies has come together under a single roof to establish collaborative agency, We are BOB. Members give up 15% of their revenue to the collective. So far, the collaborative agency has a staff count of 72.
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Agile, collaborative agency backed by Quirk Group
by Herman Manson (@marklives) Clients are becoming more frustrated with agencies, especially as agencies grow to become corporates with all the inflexibility and structural issues that entails. As client problems require quicker turn-around, greater flexibility and innovation, their agencies are becoming less likely to fulfil these requirements.
Designed to counter these issues are Kathryn Sharfman’s new agency, Fast and Remarkable. Quirk Group backs the agency in which Sharfman is a shareholder.
Fast and Remarkable officially launched October 1st. The agency brings together teams of experienced freelancers under the project management skills of Sharfman. Sharfman’s husband, Las Madurasinghe, with a background in investment banking, is also involved in the business.
The agency is focussing on digital projects and offerings include strategy, production and media. Focus will be on quick turn-around times, essential in the digital environment, as well as top quality (i.e. remarkable) work and pulling together a network of well vetted and deeply skilled individuals.
Digital has a fairly low barrier to entry, Sharfman notes, and Fast & Remarkable is set up so clients can easily access high-level digital skills and experience. It’s that experience which offers agile solutions to client problems, says Sharfman.
Sharfman says the new agency taps into the collaborative work model with its strong focus on people and maximising their individual contributions for the benefit of clients.