Share

by MarkLives (@marklives) The Loerie Awards has updated its list of finalists for 2014. Our table below includes the finalists we announced on Monday, 15 September 2014.

AM03A: Africa & Middle East – Digital & Interactive Communication
ENTRANT TITLE BRAND PRODUCT
Dialogue Saatchi & Saatchi SKY Girls SKY SKY Digital
Geometry Global Dubai Tiger Co-Lab Sirocco FZCO Tiger Beer
Havas Worldwide Istanbul Farewell Elizabet Durex Durex
Squad Digital Video to SMS Equity Bank Kenya End of Year Message
Squad Digital New Safaricom Kenya Website Safaricom Safaricom.co.ke
Squad Digital Open Your Eyes Kenya Safaricom Safaricom.co.ke
AM10A: Africa & Middle East – Ubuntu Award
ENTRANT TITLE BRAND PRODUCT
JERICHO ADVERTISING SUNLIGHT RAY OF HOPE Unilever SUNLIGHT 2 IN 1
AM11A: Africa & Middle East – Integrated Campaigns
ENTRANT TITLE BRAND PRODUCT
BBDO EAST AFRICA Twende Kazi Tusker Tusker Lager
DDB Lagos Saka Ports MTN MTN Number Portability
IN1A: Digital & Interactive – Internet Advertising
ENTRANT TITLE BRAND PRODUCT
Aqua / Wunderman Selfie Banner MTN Brand
Gloo Digital Design MINI “The New Original” – Test Drive MINI The New Original
Gloo Digital Design FNB League of Innovators First National Bank FNB League of Innovators
Ireland/Davenport War Is Not A Game The Ditsong National Museum of Military History The War Museum
Lowe Cape Town Better World, Guantanamo Bay Independent Newspapers Cape Times
Lowe Cape Town Better World, Robben Island Independent Newspapers Cape Times
M&C Saatchi Abel Heineken Dropped Brandhouse Beverages Heineken
Quirk Cape Town (Pty) Ltd Hungry Lion Bigger Burger Banner Hungry Lion Double Big Boss Burger
Y&R South Africa MEETING REMINDER LAND ROVER 2014 DISCOVERY
IN1B: Digital & Interactive – Email marketing
ENTRANT TITLE BRAND PRODUCT
DDB South Africa Smuggle the Rainbow. Taste the Rainbow. Wrigley Skittles
Gloo Digital Design PUMA Trac PUMA PUMA Trac
Ireland/Davenport Confidential E-mail Right2Know Right2Know
Joe Public Born To Run Mercedes-Benz Commercial Vehicles – Vans
MACHINE Agency Naughty pics Heat Magazine Heat Magazine
MACHINE Agency Proposal Heat Magazine Heat Magazine
MACHINE Agency More Than Just Friends Heat Magazine Heat Magazine
IN1C: Digital & Interactive – Website
ENTRANT TITLE BRAND PRODUCT
DDB South Africa Smuggle the Rainbow. Taste the Rainbow. Wrigley Skittles
Gloo Digital Design SPUR “Kids portal” SPUR Group Kids Portal
Pier2Pier Merchants Online Merchants on Long African Concept E-Store
Pier2Pier C&C Milano C&C Milano International Textile E-Store
Quirk Cape Town (Pty) Ltd Capitec Bank Website Capitec Bank Capitec Bank Website
IN1D: Digital & Interactive – Microsite
ENTRANT TITLE BRAND PRODUCT
BNRY and Jupiter Drawing Room Johannesburg Make Think Become Did ABSA ABSA Design Indaba Sponsorship
Connect Joe Public Interactive Wall Garden Yuppiechef Eat for the Earth
Geometry Global (Pty)Ltd Drymageddon Revlon South Africa Mitchum
Injozi Ride Epic Tracker Ride Free
King James Group Be Safe Out There Santam Insurance
King James Group King Of Flavour Brandhouse Beverages Johnnie Walker
Liquorice Extra Cold Music South African Breweries Castle Lite Website
Ogilvy & Mather Cape Town Land of quattro® Audi Land of quattro®
Ogilvy & Mather Cape Town What could be as thrilling as driving the New Golf R. In Sweden. On ice? Volkswagen Golf R
Ogilvy & Mather Johannesburg Election Quiz Comedy Central Comedy Central
OgilvyOne KFC Zinger Double Down KFC Zinger Double Down
Utopia The Penguin Run BirdLife South Africa Save Our Seabirds Festival
IN1E: Digital & Interactive – Social Media
ENTRANT TITLE BRAND PRODUCT
Aqua / Wunderman Worlds longest share MTN Brand
Base2 Absa April Fools’ 2014 Absa Bank Sponsorship
DDB South Africa Smuggle the Rainbow. Taste the Rainbow. Wrigley Skittles
DDB South Africa Say Goodbye to Serious Unilever Wall’s Ice-cream
Havas Worldwide Johannesburg The Great Debate One Young World One Young World
J. Walter Thompson Cape Town Pty Ltd. Pass The Parcel Kalahari.com Kalahari.com
King James II Pilgrimage Metro FM The 13th Metro FM Music Awards
Liquorice The World’s Shortest CV Sanlam SanlamUP Graduate Recruitment
Liquorice SA’s First Twitter Auction Unilever Magnum Pink and Black
Liquorice & Hardy Boys #SkyDine Unilever Robertsons
M&C Saatchi Abel The Street Store The Haven Night Shelter on Napier The Street Store
M&C Saatchi Abel Heineken Dropped Brandhouse Beverages Heineken
Net#work BBDO Secret Menu Chicken Licken Secret Menu
Quirk Cape Town (Pty) Ltd Savanna Serenades Savanna Savanna
Saatchi & Saatchi South Africa Project Trapped PharmaDynamics Efferflu C Immune Booster
Society, Atmosphere Communications MWEB #Dinnercam MWEB MWEB Uncapped Wifi
The Jupiter Drawing Room (South Africa)Johannesburg Make Think Did Absa Sponsorship
Thirtyfour Beame Brings Back the Things You Love Mix Telematics Beame
Utopia The Penguin Run BirdLife South Africa Save Our Seabirds Festival
IN1F: Digital & Interactive – Applications, Activations & Interactive tools
ENTRANT TITLE BRAND PRODUCT
Aqua / Wunderman shAIR MTN Sponsorship
FCB South Africa (PTY) LTD The Electric Kiss Project Labello Labello
Gloo Digital Design PUMA Pixel Pong PUMA PUMA
Gloo Digital Design MINILECTIX MINI MINILECTIX
Gloo Digital Design SPUR “Activation Screen” SPUR Group SPUR “Activation Screen”
Gloo Digital Design FNB ATM Switch First National Bank FNB ATM Switch
Hilltop Live Promotions Manna aka Oppikoppi BeerDrone Oppikoppi BeerDrone BeerDrone
HKLM Mining Matters Anglo American Mining Indaba
King James Group Johnnie Walker Whisky Profiler Johnnie Walker Johnnie Walker
Liquorice The World’s First Twerk Activated Vending Machine Castle Lite X-Cold GP
Lowe Cross Colours Thought for Food Nestle Professional Nestle Professional
Native Digital Agency (Pty) Ltd Hollard Ascend Hollard Hollard Ascend
NATIVE VML Chocnology Nestle Kitkat
The Jupiter Drawing Room (South Africa) Cape Town Lucky Pet Missing Cat App Oceana Brands Lucky Pet
The Jupiter Drawing Room (South Africa)Johannesburg Make Think Did Absa Sponsorship
IN2A: Digital & Interactive – Mobile Advertising
ENTRANT TITLE BRAND PRODUCT
Gloo Digital Design MINI JCW MINI MINI JCW
M&C Saatchi Abel World AIDS Day WiFi MWEB MWEB WiFi
Tequila Johannesburg Advertising New spin on things Appletiser Appletiser Slender Can
IN2B: Digital & Interactive – Mobile Applications & Sites
ENTRANT TITLE BRAND PRODUCT
24.com a Division of Media24 News24 Elections News24 News24 Elections
Geometry Global (Pty)Ltd Drymageddon Revlon South Africa Mitchum
Gloo Digital Design BMW “Are you 2 enough?” BMW Are you 2 enough?
Gloo Digital Design Castle Braai South African Breweries Castle Lager
Gloo Digital Design PUMA Visar PUMA PUMA
Injozi Ride Epic Tracker Ride Free
King James Group King Of Flavour Brandhouse Johnnie Walker
NATIVE VML bookly Modjaji Books bookly
Ogilvy & Mather Cape Town What could be as thrilling as driving the New Golf R. In Sweden. On ice? Volkswagen Golf R
One Kingdom Creative Studio Oju Africa App Mi-Fone Oju
Sea Monster Entertainment Spur Tribe Colour Me 3D Spur Spur Tribe Colour Me 3D
IN3A: Digital Integrated Campaign
ENTRANT TITLE BRAND PRODUCT
BNRY Make Think Become Did ABSA ABSA Design Indaba Sponsorship
DDB South Africa Smuggle the Rainbow. Taste the Rainbow. Wrigley Skittles
Gloo Digital Design Castle Braai South African Breweries Castle Lager
Gloo Digital Design FNB League of Innovators First National Bank FNB League of Innovators
Gloo Digital Design BMW “Are you 2 enough?” BMW Are you 2 enough?
King James Group King Of Flavour Brandhouse Johnnie Walker
King James Group Through the eyes of a child Santam Insurance
NATIVE VML Chocnology Nestle Kitkat
NATIVE VML The Indie Channel Jameson Jameson Whiskey
NATIVE VML bookly Modjaji Books bookly
NATIVE VML Ke Yona Nedbank Ke Yona
Ogilvy & Mather Cape Town What could be as thrilling as driving the New Golf R. In Sweden. On ice? Volkswagen Golf R
Saatchi & Saatchi South Africa Project Trapped PharmaDynamics Efferflu C Immune Booster
Thirtyfour Opening Lines Exclusive Books Exclusive Books
Utopia The Penguin Run BirdLife South Africa Save Our Seabirds Festival
XA1A: Integrated Campaign
ENTRANT TITLE BRAND PRODUCT
FCB South Africa (PTY) LTD A rainbow for the Rainbow Nation Coca-Cola South Africa Coca-Cola
Giant Films Four Corners Four Corners Four Corners Feature Film
Ginkgo Agency 21 Icons South Africa 21 Icons South Africa 21 Icons South Africa
J. Walter Thompson Cape Town Pty Ltd. Pass The Parcel Kalahari.com Kalahari.com
J. Walter Thompson Cape Town Pty Ltd. Big Biscuits Moir’s Moir’s Biscuits
King James Group Keep Walking South Africa Brandhouse Beverages Johnnie Walker
King James Group Be Safe Out There Santam Santam
King James Group Whopper Your Selfie Burger King The WHOPPER launch in Jozi
M&C Saatchi Abel The Street Store The Haven Night Shelter on Napier The Street Store
NATIVE VML The Indie Channel Jameson Jameson Whiskey
NATIVE VML Ke Yona Nedbank Ke Yona
Ogilvy & Mather Cape Town The Journey of Water WWF Water Conservation
Ogilvy & Mather Cape Town The Most Indulgent Campaign In The Universe Mondelez Stimorol Sensations
Ogilvy & Mather Cape Town Find the GoPro. Win the GoPro. Omnico GoPro Hero 3 +
Ogilvy & Mather Cape Town The Campaign That Knows What’s Coming Volkswagen Volkswagen Side Assist
Ogilvy Durban It takes a village Unilever Flora Pro.Activ
Owenkessel Communications One man’s fight against every man’s temptation Indigenous Film Distribution iNumber Number
Quirk Johannesburg On The Spot The Radio Advertising Bureau RAB
Saatchi & Saatchi South Africa Project Trapped PharmaDynamics Efferflu C Immune Booster
The Jupiter Drawing Room (South Africa) Cape Town Design Indaba – Spread the Word Interactive Africa Design Indaba
The Jupiter Drawing Room (South Africa)Johannesburg Make Think Did Absa Sponsorship
XB1A: Ubuntu Award
ENTRANT TITLE BRAND PRODUCT
140 BBDO Exclusive S.E.E.D Library Exclusive Books Exclusive Books
Launch Factory Vodafone Healthline by Launch Factory Vodafone Healthline
NATIVE VML bookly Modjaji Books bookly
Ogilvy Public Relations South Africa Faces of Hope KFC South Africa Add Hope
Y&R South Africa Scrumptious Cookies Khayelitsha Cookies Scrumptious Cookies
YA1A: Student – TV, Cinema & Internet Commercials
ENTRANT TITLE BRAND PRODUCT
AFDA The South African School of Motion Picture Medium and Live Performance Companion Ster Kinekor – Vision Mission Companion
Red&Yellow School Cowbells First National Bank First National Bank
YA1B: Student – Motion Graphics
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Bronte’s Story Bronte’s Story Bronte’s Story Title Sequence
AFDA The South African School of Motion Picture Medium and Live Performance Wegkruipertjie Short Film – Animation Wegkruipertjie
AFDA The South African School of Motion Picture Medium and Live Performance Rift Short Film Rift
North-West University Creep TV Creep TV Creep TV
North-West University EL Hannez EL Hannez Self-Promotional
North-West University Ubuzu Ubuzu Ubuzu Font
The Open Window School of Visual Communication JACK JACK JACK
The Open Window School of Visual Communication MILE HIGH CLUB MILE HIGH CLUB MILE HIGH CLUB
YA2A: Student – Radio Commercials
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Post Office Cape Times Career Times
AAA School of Advertising JHB Nando’s E-toll Nando’s Nando’s
AAA School of Advertising JHB MTN – I’m a Hero – Pastor MTN MTN Mahala Airtime
AAA School of Advertising JHB Lion Strike Lion Matches Lion Matches
YA3A: Student – Newspaper & Magazine Advertising
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Adam Kruger Park Kruger Park
AAA School of Advertising Hansel and Gretel Post-it Post-it
AAA School of Advertising Doll Post-it Post-it
AAA School of Advertising Eve Kruger Park Kruger Park
AAA School of Advertising Hef Post-it Post-it
AAA School of Advertising Family Disprin Headache Tablets Disprin Headache Tablets
AAA School of Advertising Cape Town Air Combat Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Early Morning Cheetah Serengeti Serengeti Balloon Safaris
AAA School of Advertising Cape Town Submarine Attack Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Trench Warfare Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Fish Eagle Serengeti Serengeti Balloon Safaris
AAA School of Advertising Cape Town Sandisk Telescope Sandisk Sandisk Safe Data Storage
AAA School of Advertising Cape Town Disprin. Headache Surprise 1. Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Disprin. Headache Surprise 2. Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Disprin. Headache Surprise 3. Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Sandisk 2. Carousel Of The Mind. Sandisk Sandisk Safe Data Storage
AAA School of Advertising Cape Town Sandisk 3. Sand Through An Hourglass.. Sandisk Sandisk Safe Data Storage
AAA School of Advertising Cape Town Sandisk Octopus Sandisk Sandisk Safe Data Storage
AAA School of Advertising Cape Town Sandisk1. A Rampant Wildfire Sandisk Sandisk Safe Data Storage
AAA School of Advertising Cape Town Clown Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Soft Serve Comfort Comfort Pure Concentrated Fabric Conditioner
AAA School of Advertising Cape Town DRB Eno Fruit Salt Eno Fruit Salt; Orange Flavour
AAA School of Advertising Cape Town Pantomime Legs Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Party Tricks Disprin Disprin Extra Strength
AAA School of Advertising Cape Town Blender Sandisk Secure Data Storage
AAA School of Advertising Cape Town Grinder Sandisk Secure Data Storage
AAA School of Advertising JHB Equal Playing Field – Coloured Scrabble Scrabble
AAA School of Advertising JHB Equal Playing Field – Doctor Scrabble Scrabble
Red&Yellow Plug Bomb Exclusive Books DIY Books
Red&Yellow Wooden Lock Sadolin Wood Protection
Red&Yellow School Pestered Pets: Missy Toys R Us Toys R Us
Red&Yellow School Pestered Pets: Gunther Toys R Us Toys R Us
Red&Yellow School Myths & Legends: Fountain Cape Town Tourism Table Mountain Cable Way
Red&Yellow School Casino Casteel De Goede Hoop Casteel De Goede Hoop
Red&Yellow School Foreign Attractions: Paris Robben Island Robben Island Tours
Red&Yellow School Foreign Attractions: Sydney Robben Island Robben Island Tours
Red&Yellow School Foreign Attractions: New York Robben Island Robben Island Tours
Red&Yellow School Myths & Legends: Unicorn Cape Town Tourism Table Mountain Cable Way
Stellenbosch Academy of Design and Photography Low Fat: Geisha Roka Chinese Instant Noodles Roka Chinese Instant Noodles = Low Fat 2
Stellenbosch Academy of Design and Photography Correction Tape Tipp-Ex Tipp-Ex
Stellenbosch Academy of Design and Photography Low Fat : Sumo Roka Chinese Instant Noodles Roka Chinese Instant Noodels, Regular or Low fat
VEGA Kisses Mamps NetFlorist NetFlorist.co.za
VEGA Pit Bull NetFlorist NetFlorist.co.za
Vega School of Brand Leadership Love Big Z Netflorist Netflorist
Vega School of Brand Leadership Frodo Act 2 Popcorn Act 2 Popcorn
Vega School of Brand Leadership Under the Sea Unilever Domestos – Save our Seas
YA3B: Student – Posters
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Pictured Thoughts Personal Posters on the creative thought process
AAA School of Advertising Cape Town The Dreamatorium Sleep Cycle Infographic on Dreaming
AAA School of Advertising JHB Zumba Virgin Active Virgin Active Zumba Classes
Cape Peninsula University of Technology Struggle and Never Succeed Nicro Infographics
Cape Peninsula University of Technology They Cry for More Nicro Infographics
Red &Yellow School The Body Shop Effect: Lipstick The Body Shop Colour Crush Lipstick
Red &Yellow School The Body Shop Effect: Drops of Youth The Body Shop Drops of Youth
Red &Yellow School The Body Shop Effect: Shea Body Butter The Body Shop Shea Body Butter
Stellenbosch Academy of Design and Photography Groomed to Serve The Private Hotel School The Private Hotel School
Stellenbosch Academy of Design and Photography Groomed to Serve The Private Hotel School The Private Hotel School
Stellenbosch Academy of Design and Photography Read The Classics Exclusive Books Exclusive Books
YA3C: Student – Outdoor, Collateral & Alternative Media
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Poppable Billboard Beacon All-Sorts
Stellenbosch Academy of Design and Photography Rescue Horses SPCA SPCA Rescue Horses
Stellenbosch Academy of Design and Photography Spike it Gel L’Oreal L’Oreal Hair Gel
The Open Window School of Visual Communication Know-It-Wall Know-It-Wall Know-It-Wall
Vega School of Brand Leadership Take a Ticket Organ Donor Foundation Social Awareness
YA4A: Student – Logos and Identity Programmes
ENTRANT TITLE BRAND PRODUCT
North-West University MK Fokken Dans MK MK Social
Red&Yellow School The Breadline Eatery The Breadline Eatery Restaurant/ Café
Stellenbosch Academy Snowy Owl Snowy Owl Snowy Owl
YA4B: Student – Collateral Design
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Almanac of Extremely Average Animals National Geographic 2014 Diary/Almanac
AAA School of Advertising Cape Town Folk Tales South African Post Office Stamps for South African Folk Tales
North-West University MK Social: Nooit alleen nie MK MK Social
North-West University Whet your mettle Victorinox Swiss Army Knife
Red&Yellow School Real Men Just Drive Rent-a-Wreck Rent-a-Wreck car hire
Stellenbosch Academy of Design and Photography Excuse My French Direct Mail Direct Mail
Stellenbosch Academy of Design and Photography Expose Calendar Calendar
YA4C: Student – Architecture, Interior Design & Environmental Graphics
ENTRANT TITLE BRAND PRODUCT
greenside design center college of design Fishbone Rocking Chair Fishbone Rocking Chair Fishbone Rocking Chair
YA4D: Student – Publication Design
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Inglourious Basterds Inglourious Basterds Universal Character Profile
AAA School of Advertising Cape Town Wright Magazine Wright Magazine Wright Magazine
North-West University Food for thought Food for thought Food for thought
Red&Yellow School Type Wars Linotype Linotype brochure
The Open Window School of Visual Communication GRID Magazine n/a GRID
Vega School of Brand Leadership A type of anatomy ISTD A type of anatomy
YA4E: Student – Package Design
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Folklore Packaging Folklore Folklore Packaging
North-West University Bhuti Craft Beer Bhuti Craft Beer Bhuti Craft Beer
North-West University Larney Larney Larney
North-West University Born and Bread Born and Bread Born and Bread
Red&Yellow School Brave and Curious Timberland Brave and Curious
Stellenbosch Academy of Design and Photography Tom-O-Bot Tomy Shoes Tomy Shoes
Stellenbosch Academy of Design and Photography VANS Versatile VANS Shoes VANS Shoes
Stellenbosch Academy of Design and Photography Kettlebells Supplements SA Supplements SA
YA5A: Student – Digital & Interactive Communication
ENTRANT TITLE BRAND PRODUCT
AAA School of Advertising Cape Town Recollection Recollection Recollection Online Hospice Store
greenside design center college of design Digital Mom Digital Mom Digital Mom
North-West University GoodFood Kids BBC GoodFood BBC GoodFood Kids
The Open Window School of Visual Communication Bohea Tea Remote Application Bohea Tea Bohea Tea Remote Application
YA6A: Student – Integrated Campaign
No finalists for this category

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

 

Share

Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist