by Herman Manson (@marklives) Drupal, an open-source content-management platform, offered agency Rogerwilco a platform on which to build its specialised offering.
Category archives: Adland
The Ad Exec: Matriarchal marketing
by Tom Fels (@thomasfels) Our world is changing. It seems that our collective good is not served by the patriarchal approach and, in response, both leaders and brands across the world are turning toward a new matriarchal way of being that presents a far brighter outlook.
Building long-term consumer value drives Kaffeine
by Herman Manson (@marklives) Oscar Tango Marketing has been relaunched as a specialist CRM agency called Kaffeine. According to managing partner, Alistair Irving, the agency will marry creatively smart work with hitting the commercial bottom line, plus ensuring measurable return on investment for clients.
SA’s D&AD 2015 Pencils announced
by MarkLives. Although the 2015 D&AD Pencil winners were announced on 23 April 2015, the kind of Pencil were only revealed at the awards ceremony on 21 May.
Brand Culture: SquareSpace, Jeff Bridges and his weird sounds — a cultural misfire
by DK Badenhorst (@BrandCultureSA) Tapping into little pockets of pop culture is a tricky and fascinating business. If the goal is to create culturally interesting advertising or any mainstream piece of communication, it’s even trickier. You need to find something that is relatively niche but still recognisable (Red Bull films). If you don’t, you end up with people not knowing what they’re looking at (SquareSpace’s Jeff Bridges ad).
Beyond Borders: What’s shaping the future of our industry — Advertising Week Europe 2015
by Craig Page-Lee (@cpl_ignite) I recently had the privilege of attending Advertising Week Europe 2015 — London. A number of key themes emerged and, as expected, some of these were incredibly controversial, especially what the agency of the future will look like.
The Switch: Less adrenalin, more inspiration
by Alistair Mokoena (@AlistairMokoena) One of the biggest myths that clients believe about creativity is that adrenalin is the secret ingredient behind great work. In other words, they believe that great work is produced when the artist, composer or the writer is under time pressure. This influences the amount of time clients allocate to agencies to respond to briefs.
Interpublic creates new agency network Mullen Lowe Group
Interpublic Group (IPG) has announced the merger of agencies Mullen and Lowe and Partners to form a global agency network called the Mullen Lowe Group.
South Africa wins 10 One Show Pencils
NEW YORK: The One Club has announced the winners for the 42nd annual One Show Awards. Seven South African agencies have taken home four Silver and six Bronze Pencils: TBWA\Hunt\Lascaris, Joe Public, M&C Saatchi Abel, Ogilvy & Mather Joburg, FCB South Africa, Grid and Ogilvy & Mather Cape Town.
Motive: Adland’s talent war and how agencies need to change
by Andy Sutcliffe (@andythirtyfour) Advertising agencies need to become extraordinary places to come to and, more crucially, to stay at. What with agency churn rates anywhere between 20%–50% as our people look to the client side for extra job security, comfort and training, there is a talent war going on.