by MarkLives (@marklives) Although the 2015 D&AD Pencil winners were announced on 23 April 2015, the kind of Pencil — Wood, Graphite, Yellow, Black or White — were only revealed at the awards ceremony on 21 May.
- Wood Pencil (formerly In Book): Equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
- Graphite Pencil (formerly Nomination): Equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
- Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most0outstanding work that achieves true creative excellence.
- White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
- Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.
South African Pencils for 2015
| Graphite Pencil | Radio Advertising over 30 seconds | Disney | DDB South Africa | Wrigley |
| Graphite Pencil | Innovative Media | A Rainbow for the Rainbow Nation | FCB South Africa | Coca-Cola South Africa |
| Graphite Pencil | Illustration for Design | Anti-Est. | Grid Worldwide | Anti-Est. |
| Wood Pencil | Radio Advertising Campaigns | YouTube the Rainbow | DDB South Africa | Wrigley |
| Wood Pencil | Sound Design & Use of Music for Radio Advertising | YouTube the Rainbow | DDB South Africa | Wrigley |
| Wood Pencil | Press Advertising Campaigns | The Press Ads That Know What?s Coming | Ogilvy Cape Town | Volkswagen South Africa |
| Wood Pencil | Press Advertising Campaigns | Things Happen Fast | King James Group | Independent Newspapers |
| Wood Pencil | Advertising & Marketing Communications – Not for Profit | The Street Store | M&C Saatchi Abel, Cape Town | The Haven Night Shelter on Napier |
| Wood Pencil | Earned Media Campaigns | A Rainbow for the Rainbow Nation | FCB South Africa | Coca-Cola South Africa |
| Wood Pencil | Ambient | A Rainbow for the Rainbow Nation | FCB South Africa | Coca-Cola South Africa |
| Wood Pencil | Brand Experience & Environments | The Street Store | M&C Saatchi Abel, Cape Town | The Haven Night Shelter on Napier |
| Wood Pencil | Direct Integrated Campaigns | The Street Store | M&C Saatchi Abel, Cape Town | The Haven Night Shelter on Napier |
| Wood Pencil | Direct Response/Digital | #Tough Decisions | TBWA\Hunt\Lascaris | M_decins Sans Fronti_res |
| Wood Pencil | Direct Response/Ambient | The Street Store | M&C Saatchi Abel, Cape Town | The Haven Night Shelter on Napier |
| Wood Pencil | Direct Mail | Bottle Cap | Young and Rubicam Cape Town | Land Rover |
| Wood Pencil | Writing for Direct | Drunk History Whiskey | Ogilvy Johannesburg | Viacom |
| Yellow Pencil | Writing for Radio Advertising | Give Me Strength | Ogilvy Johannesburg | Suntory |
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