by Justin Gomes. Charl Thom recently wrote a piece on advertising awards that got me thinking about the role the Loerie Awards have played in my career.
Tag archives: loeries
Loerie Awards launches 2012 campaign
Revolutionary or a beret short? Let us know.
Award-show behaving badly
Immature or wild at heart? Either one could describe the third annual Bookmarks awards evening, where the digital marketing and publishing evening took the opportunity last night, Thursday, 18 November 2010, to pat one another on the back – albeit cautiously.
The waning influence of ad award shows
The waning influence of ad award shows
2010 Loerie Awards in ten tweets
2010 Loeries Awards in ten tweets
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they needs to win ’em to impress the MD and prove their relevance in a competitive industry. MD care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
That’s a lot of caring taking place right there, so why am I seeing more and more stories along the lines of ‘Death to Design Awards’, published on the influential design blog Design Observer, or “What’s wrong with advertising award shows?”, published on Adsoftheworld?
Feedback re: Andrew Human
Andrew Human, MD of the Loerie Awards, disagreed with my article titled Fall in entries for Digital Loeries points to adoption issues published on BizCommunity.com.
Fall in entries for Digital Loeries points to adoption issues
Wading through the near endless amount of PR on the digital transformation and seamless integration of digital into the advertising world, it must be a little disconcerting for Clint Bryce, chairman of both the Digital and Online Advertising judging panels of the 2010 Loerie awards, to see entries in these categories decline this year in spite of steady growth in online ad spend.
Can you speak non-English? The Loeries are looking for YOUR radio ad!
This spot to promote the New Voice Award category at the Loerie Awards was put together by Ogilvy Cape Town (the agency working on the Loeries 2010 campaign) with aim to spread knowledge of this non-English radio category sponsored by the SABC.
Loeries 2010: Call for entries campaign launched
Loeries 2010: The biggest event of the year. The campaign theme for this years’ annual Loeries event, announced today, Monday, 15 March 2010, by CEO Andrew Human, is of course a tongue-in-cheek, if rather dry, reference to that ‘other’ biggest event of the year. Before those FIFA lawyers get their knickers in a knot again – Kulula-style – no part of the campaign actually ever mentions the FIFA World Cup or shows a football. It’s called having a sense of humour. Read my story and see all the creative on BizCommunity.